XENA is an AI-powered growth platform that helps e-commerce brands automate and optimize key tasks such as ad campaigns & listings on marketplaces like Amazon and Walmart through data intelligence
Current Status
In 2023, we grew revenue 4X, managed over $30M in ad spend, with 50+ brand clients (including Nestle & Goodcook), and grew the team to 30 FTEs. Founded by Akhil Nair, an experienced strategic consultant and marketer out of Babson, XENA is A Techstars NYC Accelerator alum, and gearing up for a seed round in Q2 2024.
Problem or Opportunity
Xena solves the problem of inefficient and time-consuming e-commerce management for brands on platforms like Amazon and Walmart by optimizing product listings, automating ad campaigns, and providing deep market insights and predictive analytics. Our platform ensures that product listings are always contextualized and prices are adjusted in real-time, automates high-frequency ad campaign adjustments for maximum efficiency, and offers comprehensive data intelligence through proprietary algorithms.
Solution (product or service)
Xena's solution to the inefficiencies in e-commerce management is a comprehensive AI-powered platform that automates and optimizes key tasks for brands on marketplaces like Amazon and Walmart. By seamlessly integrating with seller accounts through advanced APIs, Xena conducts in-depth data analysis to identify trends and opportunities. The platform continuously automates and optimizes product listings, pricing strategies, and ad campaigns in real-time, ensuring relevance and maximizing effectiveness. Additionally, Xena provides deep market insights and predictive analytics.
Business model
Xena operates on a subscription-based business model with tiered service offerings tailored to the needs of various e-commerce brands. Clients pay a regular fee, either monthly or annually, to access our AI-powered platform for optimizing and automating their marketplace operations. We offer different service tiers, fr om basic tools for small businesses to advanced features for larger enterprises. Additionally, we provide premium services such as personalized market analysis and dedicated account management
