Dream App

Sleep peacefully. Understand your dreams. Be one with your thoughts.

Dream App is here to help you sleep more soundly and unlock the secrets of your subconscious.

● Dream Interpretation
● Chat with a therapist
● Sleep tracker
● Meditation

Our product is already available for download in the Apple Store and Google Play.
Jun-20 - Establishment of the company and start of the development Aug-20 - First version launch
Nov-20 - Live chat and AI functionality Jan-21 - MRR - $1,219
Feb-21 - Second version launch Mar-21 - Start of Fund Raising

At the moment we can describe our target customer with the following characteristics.
Key demographic:
Age range: 25 - 44
Gender: 70% female, 30% male
Relationship status: In Relationship

Key psychographics:
Spend a lot of time with friends and family at home
The recent loss of a loved one
Experience anxiety and also a lack of fulfillment in life
Believe meditation or astrology is better than therapy, or at least, it’s a faster way to change the habitual patterns

Challenges:
Fear of being left alone
Grieving the loss of the close family member
Strive to pay more attention to meditation and mental health. Mostly unsuccessful.

Preferred channels:
Looks for answers via organic search
Read professionals books
Attend meditation retreats

Preferred content type:
Social media posts
Feature articles
Videos

1. Unclear dreams urge people (consciously or unconsciously) to seek answers
2. Writing down dreams allows to work through unprocessed issues in waking life
3. A forgotten dream cannot be analyzed leaving the dreamer with a persistent feeling of incompleteness

Mobile App where users can easily interpret their dreams - Describe your dream
- Get AI analysis of the dream’s symbolism
- Chat with expert to clarify details

5. We see applications for meditation and sleep tracking as our main competitors.

There are no solid players in the mental sleep market.

There are two key players in meditation - Headspace and Calm, they hold more than 70% of the market with a turnover of about $ 200 million per year.

There are two significant players in sleep tracking - SleepCycle and Sleep Booster, they keep more than 60% of the market with a turnover of about $ 15 million per year. Our goal is to become the number one player in the dream market by combining mental and physical sleep.

NO COMPETITORS IN DREAM INTERPRETATION APPS.
DREAM APP IS 1st to Market

We use a performance marketing model to acquire users with media channels such as Apple Search Ads, Facebook, Google Ads.
To date, the cost of acquiring one paying user in the United States is $24, and the income generated over the user's lifetime is $44. The monthly subscription income is $ 1400.

We are currently using a subscription business model. Also, we will additionally charge a fee for communicating with an expert.

Subscription:
- week $7.99
- month $11.99
- year $49.99

Chat with an expert:
- interactive session $7.99
This service is now running in test mode, so we do not charge a commission during this period.

30% - product development
70% - users acquisition