Photo - Difokeng Africa
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Difokeng Africa

South Africa
Market: Other
Stage of the project: Operating business

Date of last change: 21.11.2022
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Idea

We are advocating for conservation of Marula tree by promoting commercialization of its products.Our TAM size is R491billion in various industries.Community beneficiation is valued at minimum R2.4 mil

Current Status

We are selling pure Marula Oil
We have Marula Oil treatments at our Spa
We have a network of Marula Pickers
We have propagated Marula seedlings for planting at our leased farm

Problem or Opportunity

-Deforestation of indigenous trees which have a potential of financially benefitting our rural communities and open business opportunities to boost the economy

Solution (product or service)

Our Pikinature app will make it easier for rural communities to trade marula fruits and nuts for instant cash pay-out. This will make them to value the tree and join us in our campaign of protecting and planting more marula trees for the benefit of our environment and future generations

Business model

community members Subscribe on the Pikinature App to become our pickers @R120 per year.
Sell raw products to Processors
Sell processed raw products to users
Sell processed raw products Spa treatments
Sell seedlings
Sell Marula Tree Experiences Tourism Packages

Incubation/Acceleration programs accomplishment

Ignite-African Women in Agribusiness Program
Tony Elumelu Foundation Entrepreneurship Program
Nedbank Women in Tourism Business Acumen Training
GIBS Women Agripreneurship Program
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