One of our biggest global problems is almost invisible - hidden underneath the surface: toxic coatings on commercial ships. For decades tons of microplastic and biocides have been released into our ocean. That systematically destroys ecosystems and habitats.
Our Team from Clean Ocean Coatings invented an innovative solution that is environmentally friendly. Over the last 8 years we developed and successfully tested our new technology. Its smooth surface stops the pollution and it saves fuel which leads to less co2 emissions. This helps the environment and also shipping companies.
Current Status
The product already won three awards and there are three private boat owners using our Coating. We have test areas on three cargo vessels from Reederei Rörd Braren. At the moment we negotiate to coat a whole cargo vessel (1800 m²) with them in Q1/22. We are negotioating with two more potential customers (25m², respetively 80 m²) in Q2/21.
Market
Ecoating is suitable for many surfaces, like swimming pools, fuel and food tanks. We already coated a carp pond and wind mills. But our target market is the global shipping industry. The global marine coating market is in the size of 11Bn US$. It is forecated to grow by 7 % CAGR to 15Bn US$ in 2024. There are more than 90.000 vessels globally. Out of these 60.000 are cargo vessels. Starting with Germany there are 2.140 vessels belonging to 315 shipping companies. We have our potential partner hasytec who is willing to introduce us to the companies who are open to innovation. The production and servicing of vessels is mainly in Asia (China and Japan) and growing in Malaysia and Indonesia. In Europe it is moving to the eastern baltic states.
Problem or Opportunity
The commercial shipping industry struggles with algae & barnacle growth. This leads to 40% higher fuel consumption and an estimated damage of 150 billion $ annually. Therefore more than 80.000 tons of antifoulings are applied every year leaching toxins, heavy metals and microplastic into the ocean. And none of these coatings can fully prevent fouling.
Solution (product or service)
For shipping companies who need an antifouling solution our product Ecoating is a toxin-free coating which is chemically and mechanically stable. Our magic is a uniquely smooth surface which is easy to clean. Its smooth surface stops the pollution and it saves fuel which leads to less CO2 emissions. Our new coating lasts three times longer than conventional products and is applied twice as fast. This enables costs savings of up to 600,000 €. Per ship. Per year.
Competitors
The market is owned by five big global players. More than 90 % of the shipowners use self-eroding coatings which release microplastic and biocides into the ocean. The others rather use no antifouling than any of the alternatives which mainly lack behind in durability and practicability.
Advantages or differentiators
We want to revolutionise the commercial shipping industry. We believe that the antifouling management of tomorrow is a closed loop service of protection of the ship, automated easy cleaning and recycling of the biomass after the cleaning. Perspectively we aim to develop a cradle to cradle solution - ossil-free and biodegradable.
Finance
We want to offer the coating at material costs in the first year and with an annual fee over the lifetime of the coating. With this we want to lower the entry barrier and maximise the revenue for one coating. We aim to start with 2 respectively 8 vessels (à 6500 m²) the first to years and then grow at a faster pace to 30, 110 and 420 vessels in the fives year.
Business model
We offer a durable and sustainable antifouling solution for all ship types. Our target customers are the global shipping companies. They have the biggest need for a durable solution and need to comply with biocide regulations. We produce the coating and offer it via direct sales with industry partners like hasytec. We save the shipping company time and fuel, that they are more profitable and sustainable.
Money will be spent on
Money will be spend on setting up a production site, get the TBT-certificate and setting up sales.
Key factor will be market entry. Since ship owner, ship maintainance and charterer are often three different parties, the ony interest is costs. And of course the competition is working on more sustainable solutions as well.
Incubation/Acceleration programs accomplishment
Founder Institute Berlin Graduates 2020 imagine2030 fellowship Berlin 2021
Won the competition and other awards
2017 Global Marina Technology Entrepreneurship Competition by Shandong University and the Qingdao Ocean Tech Valley Administration Bureau (70.000.- €) 2018 Petersen Innovations-Transfer-Preis der Werner-Petersen-Stiftung (15.000.-€) Science4Life Konzeptphase 2021 (1.000€) Top 30 at Make Tomorrow New (5.000€)