Our initial product is Elosia; by using the Elosia product, you can gain confidence in your
body’s needs and optimize your health. The user will receive personalized advice to
improve their nutrition and lifestyle through regular molecular level testing.
Current Status
Manufactured 10,000 strips Software developed and tested through alpha users Beta users will begin in July 2020 followed by product launch in September 2020.
We are launching through B2B2C, specifically fitness centers (potential reach – 10m users). We will grow through fitness centers followed by growth through B2C and other B2B partnerships (eg. Insurance companies)
Problem or Opportunity
Lack of knowledge on personal health. No access to lab testing technology. High costs associated with existing options. Lack of support to improve personal nutrition & lifestyle.
Solution (product or service)
Testing biomarkers to screen and optimize health through personalized nutrition & health advice. Within 2 minutes, users will receive results and advice through the Elosia software app. Weekly testing will enable users to understand their body’ needs, increase performance, energy and overall health through personalized nutrition plans and positive lifestyle changes.
Elosia: UK first mover. ZiO patented biosensor technology can offer a wider test range that can be used to test biomarkers in multiple sample types (urine, blood, saliva).
Money will be spent on
25% increasing R&D capabilities 20% sales and marketing 30% growing team 25% operations
