Club "AFFECT & MANIAC"

Having and owning a Czech nightclub in the center of Prague, I saw that nowadays clients are eager to find a place, not only where there is music and alcohol, but where there is entertainment and show. In this regard, I decided to create a new club, where not only a nightclub and a lounge bar, but also a cabaret and strip show will be presented.
At the same time, I decided to put a new project on the busiest tourist spot in Prague, so that from the very beginning the project would become well-known, attractive and highly profitable.

Currently, construction and installation work is underway and only funding is needed to complete the project

22 million tourists visited the Czech Republic in 2019 of which 9 million were in Prague. The share of tourism in the country's GDP was 7.8%. Due to the pandemic, the total number of travellers in the Czech Republic in 2020 was 10.8 million, but this year is already showing positive dynamics. The 1st half of the year shows a 51% increase in tourists over the same period last year. TAM = €7B, SAM = €2B, SOM = €1B

The increasing tourist flow post-pandemic in the Czech Republic in 2021 has opened up a €1bn obtainable market for Affect and Maniac, with all the competitor clubs in Prague being boring with the same old ‘alcohol and disco’ offering. Almost all clubs in Prague are uninteresting, have been working for a long time and cannot offer anything new to their clients. Many of them are located in cramped spaces due to old buildings in the historic centre of the capital. The current crisis, like any other, is a rethinking of old formats and the opening of new opportunities. And the new club will give a new impetus to the entertainment business.

I have been in the club business for over 8 years.
Having and owning a Czech nightclub in the center of Prague (www.f-club.cz), I saw that today clients are striving to find a place not only where there is music and alcohol, but also where there is entertainment and shows. Practically all clubs in Prague are not interesting from this point of view, they have been working for a long time and cannot offer their clients anything new.
Many of them are located in close quarters due to old buildings in the historical center of the capital.

Competitors: Goldfingers Prague, Hot Peppers Strip Club, Duplex.
Market lead: Goldfingers Prague. This striptise club exists more then 30yrs. Because of this it has loyal customers, good show & tradition. It takes 3-5% market of Prague.

STRENGTHS
• Location
• Experienced management
• Diverse project concept
• A small number of competitors weakened due to quarantine measures
• High profitability
• Favorable terms of the lease agreement regarding Force Majeure
OPPORTUNITIES
• Creation of similar projects in other areas of Prague and the Czech Republic
• Organization of tours and tours of cabaret shows across the country and Europe

Cash at the end period: €1,339,669

NET SALES :€5,510,928
OPERATING INCOME: €1,298,811
NET INCOME: €1,138,972
MARGIN: 48%
NET INCOME / NET SALES: 21%
NET INCOME / TOTAL ASSETS: 24%
NET INCOME/TANGIBLE NET WORTH: 29%

TANGIBLE NET WORTH: €3,959,002
TOTAL ASSETS: €4,764,403

Variable costs (56% of NR), Salary (2%), Taxes (1%), Rent (15%), Securities (3%), Marketing (1%), Other (1%)

12 months

20

Provision: 100% of the project share

4 activities in 1 place:
1) a lounge bar that will be open from 09.00 - 18.00.
2) from 19.00-22.00 there will be a performance of a dinner show - a cabaret in the likeness of the Moulin Rouge. There will be 120 seats. Ticket sales range from €50 to €100.
3) from 23.00-06.00 a nightclub will work. Entrance ticket €15. The average bill is expected to be €20. Clients can also go down to the 1st level in
4) strip club.

As early as next year, we expect to achieve gross revenues of €6mln per year and a net profit of €1.2mln.

In this regard, I decided to create a new club, which will represent not only a nightclub and a lounge bar, but also cabaret and strip shows. That is, I would like to create a club where clients will find everything they want to find this evening, and not look for another club in search of new adventures. The main task is to attract as many customers as possible and keep them in the club for as long as possible. To do this, in our opinion, you need to have a good location, a professional team, a beautiful entertainment program, excellent wine and beverage list.

For these purposes, I decided to put a new project in the busiest tourist destination in Prague, so that from the very beginning the project would become famous, attractive and highly profitable.

WEAKNESSES
• High rental cost
• Expensive financial resources
• Rent of premises
THREATS
• Pandemic, quarantine
• New players in this market