ARIDA Food HONEY

An innovative product that takes natural honey consumption to a whole new level. 100% freeze-dried honey in lollipop form with the addition of natural herbal, berry, and fruit extracts. The project's concept revolves around industrial beekeeping, growing herbs, berries, and fruits, and ensuring a consistent and efficient supply of raw materials for further processing at our own facilities, resulting in the final product—lollipops in blister packs and cardboard boxes.

To date, extensive work has been completed on developing a honey freeze-drying technology, shaping it into a lollipop, mastering CO2 extraction technology for plant materials, and developing the packaging design and construction. Several development stages have been calculated, a business plan has been written, and a five-year financial plan has been calculated.

Considering that the ARIDA FooD brand is planned for distribution in grocery stores, gas station chains, pharmacies, and toy stores, and given that the product is completely natural, it can be confidently positioned as universal and appealing to all consumer categories, except those with medical contraindications. This makes it a sought-after product for grocery retail chains and distributors.

Freeze-dried honey with various natural flavors, packaged in blister-packed caramels, is an innovative product in Europe, the United States, and Canada. This product elevates honey to a new level of consumption and popularity, as its runny and sticky texture has previously been a barrier to its use. Freeze-dried honey can be carried in a pocket, bag, car, or hand without worrying about staining clothes or hands. The wide variety of flavors will find a loyal customer. It can also be added to tea, but when dissolved in hot water, it can be used as a honey drink with a variety of flavors.
Thanks to its innovation, convenience, and technological advancement, freeze-dried honey will gain popularity and take its place among chocolate bars, chewing gum, and candies, making it a potentially promising product.
Among the disadvantages, one can highlight low recognition due to its innovative nature and the need for an active marketing program to promote the product.

At the moment, there are no freeze-dried honey lollipops with added extracts found in the world.

The product's main advantage is its uniqueness, high quality, and the exquisite taste of freeze-dried honey with herbal, berry, and fruit extracts. It also boasts a long shelf life of 30+ years in sealed packaging.

Profit is generated from sales of the finished product in Europe, Asia, the USA and Canada.
The cost structure consists of raw material costs (honey, extracts and packaging), energy costs (electricity, water), staff hours, logistics, depreciation of equipment and production facilities, and marketing.
The project envisages the development of three structures:
1) Raw material base - a farm growing aromatic herbs, berries, and fruits. Raw materials are processed into dry, freeze-dried material, followed by supercritical CO2 extraction, producing natural, high-quality extracts. Industrial beekeeping is carried out on the raw material farm, and honey is collected and processed.
2) production base - production of packaged honey lollipops using the sublimation method
3) Trade and Marketing – organizing and building a sales department and establishing a sales structure in various countries. Developing a media structure and marketing program to effectively promote the product.

60 months

5

The core concept and goal of the ARIDA FooD HONEY project is a series of activities that elevate the product to high-added-value status:
1) growing your own raw materials
2) production of the final product from our own raw materials in the Netherlands
3) sales structure is branched out across target countries.

Freeze-dried crystalline honey in the form of caramel in blister packaging with a wide range of flavor compositions.
The product positions itself as 100% natural, sugar-free, and with a long shelf life of up to 30 years without refrigeration or preservatives. This makes it stable when stored in a dry warehouse and reduces distributor risks, expanding trade and logistics opportunities.

Considering that the product is innovative in the markets of Europe, the USA and Canada, it will require an extensive marketing program and the dynamics of acquiring demand will be quite small, it can be concluded that the period of full market entry will require planning a share of the budget.

The project has a registered trademark "ARIDA FooD" as well as Ukrainian and international patents for the invention and method