Subi

Subi a proactive real estate operator. It connects to your tools, handles tasks, and keeps deadlines on track so you spend less time on admin and more time with clients and people who matter

Subi has grown from 7 paid seats in July 2026 to 41 in August, 151 in September and 451 in October to date—more than 64x growth since July and nearly 3x growth since September. We are serving paying customers and preparing to showcase Subi’s proactive real estate operator at Unicorn Events Demo Day.

Real estate agents spend too much time on administrative work across disconnected systems, leaving less time for clients and growing their business. Follow-ups, transaction deadlines and required documents can slip through the cracks. For brokerages, this creates inconsistent processes, added staff workload and limited visibility into unfinished work across agents and teams. Subi solves these problems by giving agents a proactive real estate operator who handles tasks across their existing tools, monitors transactions and keeps work moving with a simple text—while helping brokerages standardiz

Subi is a proactive real estate operator agents can text to get work done across their existing tools. She updates CRMs, schedules appointments, manages documents, and emails and texts people on their behalf. She monitors transactions, tracks deadlines and flags missing signatures or incomplete tasks. For brokerages, she supports consistent workflows, reduces administrative workload and helps track documents and actions required for city, county and state compliance. Agents stay in control and gain more time to serve clients and grow their business.

Subi uses a subscription model with recurring revenue from paid seats. Real estate agents pay for access to their proactive real estate operator, while brokerages and teams can provide Subi across multiple seats. This allows revenue to grow as we add customers and expand adoption within existing brokerages and teams.

Gary Fowler's GSD Program