We are building Tangens Motion, a new paradigm for motion design where animation is constructed through intent, not keyframes. Users directly manipulate motion with gestures and natural language.
Current Status
We have an initial prototype built on iPad and showed it to 200 motion graphic designers and video editors. They all resonated with the problem we are solving and can't wait to use the app once it comes out.
We are aiming for a public beta in August.
Problem or Opportunity
A 1-2 minutes motion graphics videos takes a week or more to animate. It involves a lot of manual keyframing and repetitive work. The same animation is frequently used in multiple videos, but you still need to recreate it manually. We want to remove the repetitive work and decrease the time it takes to hours, not days/weeks.
Solution (product or service)
You use gestures and natural language to define motion. For example, if you want to make a ball bounce animation, just add a circle and drag it as if it is bouncing. The app will automatically calculate the right keyframes to make it look like a real bounce. This would take 15 minutes on traditional software and we just did it in 10 seconds.
Competitors
Pro motion graphics tools - Adobe After Effects, DaVinci, Alight Motion These are the de-facto tools for motion graphics. You can do basically any video, but if you take a considerable amount of time and effort.
GenAI tools - Higgsfield AI Vibe Motion, Remotion New AI based tools. Good for simple 5 seconds graph animations, logo animations. You can't interact with the video directly: you are stuck with either prompts or code.
Advantages or differentiators
Basic animation isn't enough for us. Smooth animation is what we want. All of the competitors don't incorporate "smoothness" by default in their tools. You have to do it from scratch by keyframing on a frame by frame basis. We are the only ones in the market who is fixing this problem with a new interaction involving gestures and natural language.
Business model
Freemium. App free to download. You can export videos with a watermark and have limited access to templates and complex animations.
$50/year subscription to have no watermark and full access to templates and animations.
Money will be spent on
65% on product development. Training our own AI model with different animation styles, finish the main interface components, and test. 15% on GTM. Influencer collaborations and marketing, community growth, build-in-public. Rest on legal and misc things.
