Caritra is an agentic AI platform that automates operations at sports facilities with a virtual admin that adapts to each business, designed to scale across service-based industries.
Current Status
Caritra has processed $2.4M in GMV, generated $120K in revenue, secured $546K in pre-booked ARR, and is set to launch its Virtual Admin in 2025 with a $1.5M ARR pipeline.
Problem or Opportunity
Sports facilities are struggling with fragmented tools and manual admin work, leading to revenue loss, coach burnout, and poor customer experience. With racquet sports growing at 22% CAGR and 5,000 new U.S. facilities expected in 2025, the need for an all-in-one solution is urgent.
Solution (product or service)
Caritra is an all-in-one AI platform for sports facilities. It replaces fragmented tools with a virtual admin that automates operations and includes a built-in marketplace to grow revenue.
Business model
Caritra charges sports facilities 2% of booking volume for its Virtual Admin, earns 3.5% on payment processing, and monetizes Coach Copilot at $39.99/month per player—resulting in $182K ARR per $2M facility at a 9.1% blended take rate.
Incubation/Acceleration programs accomplishment
Founder Institute Fall 2024 Silicon Valley Program