Tekero

Idea

We’re creating a space for conscious relationships of all kinds — romantic, sexual, or experimental — with an inclusive design that respects identity, consent, and choice.  Tekero desined to give everyone equal opportunities to expres their identity and give chance to feel special to all the people with our special engagement and interaction mechanics.  App features are perfect for all the people with any expectations, goals, sexual orientation, gender, preferences, singles or couples.  Tekero sounds similar to “Te quiero”, which is “I love you” in Spanish.

Current Status

- 7 team members who are closing a full cycle of production
- Registered company in UK jurisdiction
- Branding assets, fonts and colors
- UI/UX 70%
- Backend functionality 80%
- Frontend functionality 20%
- Business artifacts
- Business plan
- AWS infrastructure

Market

1. Young Professionals (25–35)
~30 million users

Cities: Berlin, Paris, Amsterdam, Barcelona, Milan

High conversion to paid plans (Bumble, Hinge, EliteSingles)

Often seek a balance of career compatibility and attraction

2. Millennial & Gen Z Explorers (18–30)
~35–40 million users

Largest and most active user base

Frequent app switchers; prefer fast UX and visually rich design

Tinder, Bumble, and niche apps (Feeld, Lex, HER)

3. Mid-life Singles (35–50)
~12–15 million users

More likely to use platforms like Parship, eDarling, EliteSingles

Higher willingness to pay for safety and serious matching

4. LGBTQ+ Users
~7–10 million users

Big growth sector: Over 8–10% of EU app users identify as LGBTQ+

Usage skewed toward urban hubs and liberal countries (e.g., Germany, Spain, Netherlands)

Often prefer inclusive UX: OkCupid, HER, Grindr, Lex, Taimi

5. Expats & Nomads
~5–7 million users

Heavily concentrated in expat-heavy cities like Lisbon, Barcelona, Berlin, Prague

Often use Tinder, Bumble, or location-aware apps

May overlap with segments 1 and 2

6. Couples Seeking Third / Open
~2–3 million users

Small but fast-growing market (especially in liberal regions)

Feeld, 3Fun, and niche platforms dominate

Problem or Opportunity

1. Too many active chats distract users and block emotional depth.
2. 10% of men get 90% of female attention due to stronger communication skills and other advantages.
3. Most platforms ignore couples and sexual exploration.
4. Swipe-based apps feel repetitive, shallow, and uninspired.
5. Most platforms overlook non-binary identities and gender expression.
6. Manipulative Retention Tactics
7. Users are shown profiles that don’t match their needs or preferences.
8. Dating culture has become increasingly toxic, leading to burnout, mistrust, and the rise of protest movements like 4B as a response to systemic gender inequality.

Solution (product or service)

1. Tekero limits simultaneous conversations to foster focus and meaningful connection.
2. Tekero offers guided openers to help everyone express personality and start engaging conversations.
3. Tekero supports couple-linked profiles and ads, while keeping solo functionality intact.
4. Tekero replaces swipes with flexible, purpose-driven announcements and a gamified, filter-rich experience.
5. Tekero is fully inclusive of all genders, orientations, and forms of expression.
6. Tekero prioritizes outcome-driven mechanics and retains users through meaningful features and community culture.
7. Tekero’s mutual filtering system ensures honest, relevant matches.
8. Tekero fosters an emotionally safe and inclusive space that proactively addresses inequality, reduces tension, and supports mutual respect across all identities.

Competitors

Tinder / Bumble / Hinge
Strengths: Large user base, mainstream presence, smooth UX
Weaknesses: Swipe fatigue, lack of depth, poor inclusivity, no support for couples or alternative formats
Positioning: Mass-market, swipe-based, mobile-first dating
Feeld
Strengths: Open to non-traditional formats, couples, and kinks
Weaknesses: Weak UX, limited open communication tools, niche appeal
Positioning: Alternative/sex-positive communities
OkCupid
Strengths: More detailed profiles, inclusive features
Weaknesses: Outdated interface, lower engagement, swipe-like experience remains
Positioning: Matchmaking for socially conscious users
Pure / DOWN / Other sex-first apps
Strengths: Clear intention for casual encounters
Weaknesses: Lack of emotional safety, toxic interactions, low retention
Positioning: Casual/sexual dating with minimal depth

Advantages or differentiators

No swipes — Purpose-driven announcements instead.
No algorithmic games — Mutual filters for honest matches instead.
No one-dimensional formats — Support for couples, solo, group, travel, and sex-dating instead.
No communication gaps — Empathy-based openers and dating contracts instead.
No manipulative retention — User retention through outcome and cultural belonging instead.

Finance

Subscriptions:
3 packages, 8, 18 and 35 USD.

Normally, only 1 user from 10-12 users are paying. Due to that, we are providing opportunity to buy small services such as sending message without match (price around 1-1,5 USD).

Expenses:
100 000 - finalizing development of MVP, build marketing strategy with the partnership with marketing agency.
600 000 - advertisement budget for 6 months after release.

Business model

Metrics:
CAC, CLV, ROI, TTM

Business model:
Freemium

Money will be spent on

50 000 - finalizing development of MVP, build marketing strategy with the partnership with marketing agency.
600 000 - advertisement budget for 6 months after release.