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Vimmerse

USA, California
Market: Information and media, Entertainment, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 02.10.2024
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Idea

Vimmerse empowers creators, brands, and businesses to engage with their audiences like never before by turning product descriptions and still images into eye-catching videos.

Current Status

The global digital advertising market is expected to reach $1041.9 billion by 2030, rising at a market growth of 14.5% CAGR. Channels include on-line stores, marketplaces (e-commerce & retail, food ordering platforms, travel & hospitality, real estate), marketing agencies, and creators platforms. Since our apps’ launch in May 2024, we have been generating more than 100,000 video monthly, $20,000 in MRR, and supporting more than 30,000 users. Our paying customers include Canva, Adobe Express, and Shopify. Currently, there are more than 5 B2B businesses testing our API service.

Problem or Opportunity

Static images lack engagement and fail to capture consumer attention. Current solutions for producing marketing videos are expensive, time-consuming, and not scalable. It is cumbersome for marketplaces with 1000s of listings of images to animate their entire catalog one by one.

Solution (product or service)

Vimmerse serves the state-of-art Gen AI and 3D solutions accessible via a web-based creator platform, apps on major creators and e-commerce platforms, and seamless API integration. Beside, it is the only solution (so far) that provides batch processing capabilities handling 100s of images at once, a game changing for businesses with large assets.

Business model

Vimmerse has a credit-based business model with tiered pricing catered to different business sizes. Each motion video costs $0.2-0.5 (per scene). The focus is on onboarding B2B2C businesses via the API. The Go-To-Market is to integrate on large platforms to access a wide user base and collect relevant data for training the AI models. This builds awareness and brings tons of traffic to Vimmerse’s solution organically. Our most effective lead generation channels are exhibitions, meet up, and referrals.

Incubation/Acceleration programs accomplishment

YCombinator W22
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