Sobr is a mobile app designed for individuals who prioritize a sober lifestyle, whether for health, personal choice, or well-being. It’s a platform where users can connect for meaningful relationship
Current Status
Sobr is currently in the MVP stage, with its initial version set to launch in November 2024. We have completed earlier development phases, including a functional prototype and user testing. With a growing community of early adopters, the app has already gathered valuable user feedback to refine its core features. Our focus has been on building a strong, engaged user base among individuals who prioritize sober living, with a specific emphasis on Brazil, the US, and Argentina. Sobr is actively preparing for a full-scale launch.
Problem or Opportunity
Sobr is solving the challenge of providing a dedicated space for people who lead a sober lifestyle to build authentic relationships without the social pressure of alcohol. Many dating and social platforms are centered around nightlife, bars, and drinking, making it difficult for individuals who prioritize health, well-being, or recovery to connect with like-minded people. Sobr creates a safe, supportive community for these individuals to form meaningful connections based on shared values and lifestyle preferences, helping foster healthier, more conscious relationships.
Solution (product or service)
Sobr offers a mobile app designed to create meaningful connections for people who embrace a sober lifestyle, whether by choice, health reasons, or personal values. Unlike traditional dating and social platforms that often focus on alcohol-fueled environments, Sobr provides a sober-first community where users can connect with others who share similar lifestyle choices. The app includes features such as personalized profiles, match suggestions based on shared sobriety preferences, and safe spaces for users to interact without the pressure of alcohol. By fostering an inclusive environment.
Business model
Sobr operates on a freemium business model, where users can access core features for free, with the option to upgrade to premium services through a subscription model. Free users are limited in terms of profile visibility, the number of likes, and access to advanced features like boosts and super likes. Premium subscribers gain access to enhanced functionality, including unlimited likes, increased profile visibility, and access to special features designed to improve matchmaking. We also plan to generate revenue through strategic partnerships with wellness, fitness, and sobriety-focused brands
