Aiva Women's Tracker

Aiva Women's Tracker - unique tracker builder that allows woman to have everything need to monitor health a with AI.

Aiva is an app that brings all trackers together in one place at a reasonable price. A woman no longer has to search for the right trackers and pay for each one separately - she can fully focus on taking care of her health.

Most importantly, enjoy taking care of your body in one app with the unique customization of your personal AI avatar. Taking care of yourself can be not only convenient, but also fun!

The free version of the product is now fully implemented, including a period calendar, drink tracker, symptoms and pregnancy management tracker. The product is currently fully controlled by AI, visualized through a customizable avatar.

The product is implemented in adaptive web app version, iOS and Android in development.
Also in development is a paid version of the product, which includes such clusters as meditation, statistics, nutrition, exercise, fasting, mood and step trackers. Analytical work and preparation for the development of an IVF tracker is underway.

At the moment closed beta testing has been conducted, positive feedback from the target audience has been collected, and the product has been released.
The product was ranked 17th in the top 20 products of the day on Product Hunt.

The target audience of the Aiva Women's Tracker project is a huge stratum of women of fertile age, which can be divided into 4 main groups:

1. Adolescent girls 13-17 years old - who are just beginning to become women, trying to learn more about the structure of their body and organism, and to build a proper lifestyle
2. Girls 17-25 years old - who already closely monitor their body and health, watch ovulation, want to get pregnant or abstain from pregnancy. Monitor all symptoms
3 Pregnant women - who closely monitor their health, try to establish a proper diet, exercise and drinking regimen, and like to delve into the topic and read more about pregnancy. Monitor all symptoms
4. Mature women 35-45 years old - keep a close eye on their bodies and track all symptoms. Want to know more about the decline of fertile function and this period.


The average number of Health apps downloads is 250 million (according to competitor analysis). Conversion of into a paying user is on average 1%, namely 2.5 million.

Aiva plans to increase the number of paying users to 12% with the number of downloads not less than 300 million, due to the increased value of the application functionality among users, namely, by offering a solution that combines all health trackers in one with AI support

The target audience of the application is very large. That is why it was decided to distribute the order of development and localization of the application in the markets by stages.
The list of priority target countries is as follows: Canada, Norway, Japan, Denmark, UK, Sweden, Finland, Russia and USA

The total population of this group of countries exceeds 700 million people, the possible target audience of these countries is 198.6 million people.In the second turn, localization is planned in the following countries: Lithuania, Latvia, Belarus, Kazakhstan, Japan, China.

The average number of Health apps downloads is 250 million (according to competitor analysis). Conversion of into a paying user is on average 1%, namely 2.5 million.

Aiva plans to increase the number of paying users to 12% with the number of downloads not less than 300 million, due to the increased value of the application functionality among users, namely, by offering a solution that combines all health trackers in one with AI support

90% of respondents lack of knowledge and psychological worries about pregnancy and its course, taking into account changes.

95% of respondents fear of growing up, becoming a woman, changes in their own bodies.

90% of respondents lack of knowledge and psychological worries about pregnancy and its course, taking into account changes.

80% of respondents ignorance of some important features of the structure and behavior for the female body in various situations.

90% of respondents feeling of loneliness, inability to discuss sensitive topics with someone knowledgeable and understanding.

40% of respondents lack of physical activity or no time or opportunity to go to the gym.


According to studies among women of different ages, who monitor their health, there is a number of acute problems: to find a suitable tracker that meets the needs of women of all ages. There are a lot of such trackers, each one requires installation, authorization and, of course, space on the device. Endless registrations, incessant notifications cause stress and discomfort. In addition, monthly use of each tracker requires monthly financial expenses and represents a tangible item of expenditure.

As a result, a woman is forced to give up most of the necessary trackers and reduce the quality of her health care.

Aiva Women's Tracker is an app that combines all the trackers in one place for a reasonable price.You no longer have to search for the trackers you need and pay for each one separately - you can entirely concentrating on taking care of your health.
The most important thing is to enjoy taking care of your body in one app with the unique customization of your personal AI avatar. Taking care of yourself can be not only convenient, but also fun!

There are quite a large number of apps in the Health&Care market, each with its own advantages and disadvantages.
The main players in the market are the following apps:
Flo Ovulation & Period Tracker,
Period Calendar Period Tracker,
MeetYou - Period Tracker.

We offer a unique product, which is significantly superior to the competitors in terms of functionality and content. In the table below we offer a heuristic comparative analysis of aiva with the health product leaders on the market.

The main advantage is the ability to have all the trackers for women's health care in one place and for a single price. This saves a woman from having to search for the right tracker and pay for each tracker separately.
This is very demanded in crisis, because with Aiva Women's Tracker you can take care of your health without losing time, and most importantly without overpayments.

AI product management is also a distinctive feature. AI on the basis of calculations and indicators of a woman is able to calculate the optimal drinking regimen, suggest a diet and a complex of trainings.

The value of the product for the user will be backed up by a free trial period of the service.
Aiva trial is limited only by the amount of functionality.

Combining the success of the Aiva business model:
- Trials in the form of a free period of 10 days (Causing a WOW effect in the client, a desire to try the service)
- Payment for a period of 2 weeks (We reduce the check to increase conversion into payment + form a habit of using the product) later transfer users to 1 month.
- Payment only for 6 or 12 months in advance (This is the only step where we make money)

This model is proven to bring in almost 2x more than selling a monthly subscription right after a free trial period.

By purchasing a subscription in the Aiva app, the user in addition to the standard functionality of the free version (drinking regimen, articles, menstruation calendar) gets access to advanced features of the app such as workouts, pedometer, nutrition, fasting, pregnancy, meditation and mood and statistics at a single competitive price.

According to the user scenario, the customer will receive enough value to pay for the product on a regular basis. The main bonus is the customer's savings. No need to download and pay for 2-3 trackers - download one and get more for a single price.

Improvement and expansion of the core functionality
At the moment the application is fully realized in the free version (cycle calendar, water regimen, symptoms, articles, notifications and a light version of AI integrated into the avatar) + one of the paid features (pregnancy management) is realized.

For full-fledged and rapid monetization it is necessary to finish the implementation of the paid version of the product, which includes such features as: nutrition, fasting, pedometer, workouts, meditation, mood and of course fully complete the integration of AI into the product.

Rapid advertising campaign
For rapid market penetration, we plan to create a number of strong informational infoprovods, permanent collaborations with opinion leaders and involvement of the product's media face.
We also plan full-scale advertising campaigns on target media platforms (FB, Instagram, TikTok, Twitter) as well as publications in women's blogs and participation in conferences.

I am looking for equity deals to fund my startup. At the moment a seed round is open. I would be very happy if you take the time to review my product and discuss your offers with me.

Thank you in advance!
Volga Butsko

Certificate № 104 - OAП issued by the National Center
Intellectual Property