Photo - Urban Blue - Intelligence working alongside
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Urban Blue - Intelligence working alongside

Farm Team's Smart Eco-Stability Assistant

Switzerland
Market: Food industry, Production, Farming, Artificial Intelligence, Mobile applications
Stage of the project: Operating business

Date of last change: 21.02.2024
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Idea

In sustainable hi-tech food production, human errors hinder true success. Urban Blues AI-powered team assistant bridges expertise and vertical farm complexities for sustainable triumph.

Current Status

With the Urban Blue Assistant developed and tested, and the market response overwhelmingly positive, we're inviting investors to join us in our mission to establish it as the premier tool for assisting farm teams worldwide. To capitalize on our initial market momentum, we're seeking a Series A round of funding.

This funding will be used to scale our tech-base, expand our team, and launch Urban Blue internationally, with a focus on Europe, Asia, and the US.

Market

"Enthusiats" - i.e. Seawater Aquarists / Koy owners

Corporates: "Pro Start" and "Pro Grow"
> Existing Re-circulation and vertical farms
> new Projects
> Traditionals with Strive (Leaders in their field)

Consulting and tech providers
> Industry multipliers and Influencers

Problem or Opportunity

The prevailing market trend focuses on ensuring food safety and achieving sustainable food production through the advancement and widespread adoption of high-tech fish farming and vertical greens cultivation on a global scale.
These innovative farms utilize cutting-edge technologies to recreate optimal environmental conditions for growth while minimizing resource usage.
As both investor and manager of a pioneering land-based seawater fish farm, we have firsthand encountered the challenge of maintaining operational stability in dynamic biological systems.

Solution (product or service)

A vital lesson learned is that small disruptions, often caused by avoidable human errors, can result in significant commercial risks and production loss, affecting profitability. This highlights the necessity of implementing effective measures to maintain operational stability in farming operations.
Our AI-powered system is tailored to aid farm teams in maximizing operational efficiency and productivity. By preempting irregularities and facilitating corrective actions, our solution enhances stability, productivity, and competitiveness.

Competitors

Most Computer Vision startups lack farm worker-focused sophistication. This results in limited use cases, focussing on only one or few detection models.
Some known names in i.e. in the aquaculture field are: efishery, aqua manager, xpertsea, aqua byte, Eruvaka, Reel Data, Umitron, Jala and others.

Advantages or differentiators

Urban Blue: A User-Friendly Framework Transforming Farm Data into Actionable Insights. Prioritizing Farm Team Interactions, Seamlessly Integrating Any Data Source, Including Existing and New Computer Vision Models. Operate Independently with DIY Approach.

Finance

Software as a Service-Model with add-on features.
Low entry point - with option to add high sophisticated features at any time.

Basis Costs - billed yearly for "Enthusiats" $30.-/mt
Basic charge - billed yearly or monthly for "Pro - Start" $150/mt
Basic charge - billed yearly or monthly for "Pro - Growth" $450/mt

Add-ons include Computer Vision model implementation and processing, consulting services and service level agreements.

Business model

Urban Blue is offering a Software as a Service (SaaS) model to its customers. This is complemented with the latest in complementary hi-tec (i.e. smart sensing and action systems)
Urban Blue's "Peace of Mind as a Service"; business offer and model is not only remarkably affordable but also highly scalable, adaptable to various farm types. Whether it's cutting-edge hi-tech vertical farms in urban centers worldwide or thousands of traditional fish and shrimp pond farmers in Asia embracing digital technology, the Urban Blue Assistant provides indispensable support.

Money will be spent on

This funding will be used to scale our tech-base, expand our team, and launch Urban Blue internationally, with a focus on Europe, Asia, and the US.

Offer for investor

We are looking for 1 - 2 m CHF - in convertibles or direct investment.
The offer is 10 - 15 % of shares in case of direct investment.

Team or Management

Risks

Time-to-Market Risk: Urban Blue must swiftly gain international visibility in the rapidly evolving technology-supported farming sector to establish leadership.

Not understanding the complexity Risk: Many project owners mistake hi-tech and AI for automation, leading to 'Human Error' risks surfacing in the second year of farm operation. Teams struggle to manage complex systems effectively, impacting stability and sustainability.

Incubation/Acceleration programs accomplishment

InnoSuisse - 2.5 year programme in cooperation with University of applied Science Zurich (ZHAW) - about CHF 0.9m project budget.

Won the competition and other awards

Stepping into the Arena: Urban Blue's Debut in Competitions. So far we have been prioritizing Product development and Market Testing Before Seeking Growth Financing for the First Time."
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation