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AIREA Solutions

Your Marketing and Creative Department in One Platform

USA, Florida
Market: Artificial Intelligence
Stage of the project: Operating business

Date of last change: 26.03.2024
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Idea

AIREA is a SaaS multimodal AI marketing platform that seamlessly integrates text, images, video, and data to create marketing content at scale.

Current Status

We kickoff development for our MVP and we expect to have it live in 4-5 weeks.

We have four beta customers who have been crucial to the development of our platform, ensuring that we address real pain points within marketing organizations. These customers, including Pendleton, Anatomie, InShape, and GrupoExpansion (Media Company in Mexico City), will also act as our champions, helping us connect with major brands in the US and LATAM. We are currently in discussions with other popular brands about joining as well. The feedback on our approach to solving current issues in a holistic manner, rather than merely offering another point solution, has been extremely positive.

Market

AIREA TAM/SAM/SOM
Total Addressable Market $68B (Marketing, Workflow, Commerce)
Serviceable Addressable Market $16B (Ecommerce/Retail)
Serviceable Obtainable Market $900MM (5% of SAM)

AIREA is tailored for any company with a marketing department, media and publishing firms, and agencies. With a strong focus on SMB's.

Problem or Opportunity

The current problem is the abundant proliferation of marketing channels and the high demand for content without the resources to sustain them has been a common pain point across small, medium, and enterprise companies. The opportunity for AIREA is solving the resource issue by enabling marketing departments to create content at scale at a fraction of the cost to meet the demand.

Solution (product or service)

AIREA saves time, costs, and creates more impactful campaigns. With AIREA, marketing departments can create and edit hundreds of assets in minutes, not weeks. We merge Large Language Models and Machine Learning across text, images, video and data to enable companies to create content at scale in a seamless, collaborative and intuitive manner.

Competitors

Jasper, Writer, Adcreative, Copy.ai, TypeFace

Advantages or differentiators

Our differentiator is that we merge text, images, video and data to generate campaigns at scale. We take a holistic approach to solving AI for marketing departments. We are not a point solution solving for only text, video, data, images.

Another critical differentiator is our ability to tag a company's images automatically leveraging LLM and ML for easy image recall and recommendation to create content at scale.

Our vast experience as marketers working in small, medium, and large companies has led us to create a platform that truly solves the issues in today's company environment marketing processes.

Finance

Revenue Stream:

5 pricing tiers based on platform usage

1) Starter
Monthly Cost: Free (30-day trial)
Year One Customers: 72
Year Two Customers: 490
Year Three Customers: 1,302

2) Essential
Monthly Cost: $49
Year One Customers: 17
Year Two Customers: 188
Year Three Customers: 566

3) Growth
Monthly Cost: $499
Year One Customers: 11
Year Two Customers: 122
Year Three Customers: 481

4) Plus
Monthly Cost: $3,000
Year One Customers: 9
Year Two Customers: 122
Year Three Customers: 425

5) Premium
Monthly Cost: $5,500 (avg)
Year One Customers: 2
Year Two Customers: 19
Year Three Customers: 57

KPI:

ARR:
Year 2: $1M
Year 3: $10M
Year 4: $32M
Year 5: $66M

EBITDA:
Year 1: ($1.1M)
Year 2: ($7.8M)
Year 3: ($15M)
Year 4: ($10.6)
Year 5: $3.5M

Gross Margin:
Year 1: (8.1%)
Year 2: (23%)
Year 3: 49%
Year 4: 69%
Year 5: 73%



Business model

-SaaS Hybrid: Product Led and Bottom-up Sales Led Growth
-Vertical integration to drive customer acquisition
-5 pricing tiers based on platform usage
-Internally leverage AI to drive higher FTE productivity
-Agile rollout of future product features based upon user feedback

Money will be spent on

Total Amount: $1,250,000

-Sales and Marketing
Amount: $550,000
Percentage of Total: 44%
Allocation Details: Acquisition Spend, Tech, Salaries

-Platform Improvements
Amount: $490,000
Percentage of Total: 39%
Allocation Details: New platform features, Development, Salaries

-General and Administrative (G&A)
Amount: $160,000
Percentage of Total: 13%
Allocation Details: Insurance, Professional Fees, Hardware/Software

-Platform Variable Cost
Amount: $50,000
Percentage of Total: 4%
Allocation Details: LLM, Storage, 3rd party Licenses

Offer for investor

Raising $1.25 MM for 12 months of runway
VEHICLE: SAFE
20% discount on Qualified Financing
$500K BY END OF March
Additional Warrant and Equity Coverage for Lead Investor (MINIMUM OF $250,000)

Mentors & Advisors

Risks

Competition and share of market.

Product Video

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Idea
Current Status
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Finance
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Money will be spent on
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