POLT

A user-driven survey app empowering citizens in decision-making by combating misinformation, capturing informed public opinions, and enhancing poll accuracy.

Traction

So far our market study indicates

- 92% are interested in the concept.
- 83% are interested in participating in our surveys
- 83% likely to recommend POLT to friends & Family
- 32% are willing to pay premium subscription

Current status - MVP stage

Potential Customers:

General Public;
Educators and Students;
Media Organizations;
Professional Journalists;
more..

Market:

World Online Survey Market: 2.9 B with a rising CAGR (12%)
Portuguese survey market is expected to reach €130 million by 2025, from €81 million in 2020 (ResearchandMarkets)

Key trends shaping the survey market in Portugal and the world:

The increasing use of mobile surveys

The increasing use of social media surveys

The increasing use of big data analytics

The increasing use of AI

POLT addresses two major issues: firstly, it combats misinformation and disinformation, providing users with verified and factual content. Secondly, it aims to improve the accuracy of polling by reducing the traditional margin of error from 3.5% to approximately 2%, thereby enhancing the reliability and trustworthiness of public opinion data.

"Democracy cannot thrive where Ignorance Prevails" - James Madison

Like James Madison we believe a representative democracy flourishes only when its citizens are informed and educated enough to vote.

Enter POLT.

We empower active citizens through informative surveys and sharing comprehensive public opinion insights, fostering a more informed and engaged democracy. We leverage an increased sample size and higher engagement to improve public opinion accuracy and representation.

YouGov; Survey Monkey; Democracy App; Democracy (GER); Ipsos;

We gather key aspects that no other uses simultaneously

B2C - Subscription
B2Bc - Sponsored Polls

App Development; AI implementation; Branding and Marketing

Startup Lisboa