SOORT®

SOORT is a groundbreaking platform that leverages AI to connect consumers with sustainable shops and products, while promoting the circular economy. Our mission is to revolutionize how people shop by making it easier to discover and choose environmentally friendly options, ultimately driving a shift towards responsible consumption and reducing CO2 emissions. Through personalized recommendations and partnerships with key sustainability advocates, SOORT empowers consumers to make choices that positively impact both the planet and future generations.

SOORT has gained significant traction, highlighted by a successful, oversubscribed angel round. We are now preparing for the next major milestone—the launch of our app. In parallel, we are expanding our team and excited to welcome talented individuals who are eager to contribute to our mission. We are proud to have the support of Microsoft, Google, the State of Zurich, the Swiss Startup Association, and other key partners from the GreenTech industry. These partnerships position us for impactful growth in the sustainable consumption space.

Sustainable products market

Total Addressable Market (TAM):
2032 Projection: US$12.37 billion
Source: Future Market Insights (FMI) Study, 2022.

Serviceable Available Market (SAM):
2032 Projection: US$5.55 billion will be sustainable.
Growth rate from 2022: 9.5% per year.
Total sustainable market share by 2032: 44.87%.
Sources: New York University Stern Center for Sustainable Business, 2022.

SOORT is focused on addressing the problem of unsustainable consumption practices that are leading to environmental harm and exacerbating climate change. We aim to transform consumer behavior by providing solutions that promote sustainable choices and responsible consumption, helping mitigate the negative impact on the planet.

SOORT is developing an AI-powered platform that acts as a shopping copilot for consumers. Our platform helps shoppers make more sustainable choices by providing information about the environmental impact of products they're considering purchasing. It offers alternatives and suggestions for eco-friendly options (circular economy), making it easier for consumers to make responsible buying decisions and contribute to a more sustainable future.

SOORT operates in a competitive space with Shopping AI co-pilot projects like Klarna, Shopify, Faircado, and Google Shopping.

SOORT stands out by integrating both new products and circular economy options, including second-hand goods and rental solutions. Unlike other platforms, SOORT takes no commissions from vendors, allowing us to operate without tracking cookies—something we believe will soon become obsolete. This not only aligns with our values of privacy and transparency but also reinforces our commitment to promoting responsible consumption and sustainable shopping choices.

Rent from sustainable partner shops

Subscription-Based Shops: SOORT offers sustainable shops a monthly rental fee. Small shops can use the platform for free. SOORT also provides automatic scraping of product data and descriptions to streamline shop operations.

1/3 Tech development
1/3 Grow marketing
1/3 Ops

SOORT.eco seeks CHF 1.5 Mio via SUBORDINATED MANDATORY CONVERTIBLE LOANS, with a minimum investment of CHF 250K. We offer 20% discount on our next round.

SOORT has achieved notable milestones in various incubation and acceleration programs. We are proud to be part of the weekly cohort of Helena Wasserman’s Unstoppable Climate Leader program. Helena, an experienced angel investor and co-founder of the Investors for Climate Network, brings valuable insights to help drive our mission. Additionally, SOORT participated in Richard Engström’s Impact Business Model program, ensuring our platform is truly effective in reducing CO2 emissions. Our efforts are further supported by the Swiss Startup Association and the State of Zurich, reinforcing our commitment to sustainability and innovation.

SOORT has been recognized for its innovative approach in several prestigious competitions and awards. We were recently honored with the global Award for the Most Innovative Company of the Year, with the award ceremony taking place on in Dubai in December 2024. Additionally, SOORT was selected to represent the State of Zurich in a 12-nation startup exchange in Germany, highlighting our impact in the GreenTech sector.