Mystery on Main Street

Unique interactive B2B big data martech/adtech app using pin-point data, AI, AR and cash prize winning gamification bringing targeted patrons into walk-in brick and mortar and events businesses.

-We have personally surveyed over 1,200 potential users in the US and Canada with overwhelming positive response.
-We have commissioned sales agents ready.
-We have multiple pilot sites prepared to launch.
-Our executive management team has 130+ years of combined sector, technologies, business, sales and more experience.
-Over 270 writers on-board throughout the US and Canada.
NOTE: MoMS is currently non-revenue producing and non-MVP. HOWEVER:
-We have a detailed analysis projecting substantial revenue and ROI, year 1.

Data & Demographic
The app collects non-intrusive pin-point demographic data on shopper and non-buying ghost shoppers preferences, permitting direct advertising to this massive global market. Data for the most successful similar mobile game reveals the average player is a 26 y/o woman making US$90k per year, the best player is 70 and group players range in age from 16 to over 60. In other words, this is not a kid’s game. Personal, legally required data including gender, DoB/age, address, and contact information collected from the player is used to determine prize winning eligibility. Individual data will not be sold and instead, is used to determine demographics information.

- As of 2023, there were over 2,045,422 brick-and-mortar retail merchants and eateries across just the U.S. [NOTE: This does not include all sectors of B2C walk-in businesses.]
- The US has approximately 35,000 Municipalities and Townships plus 37,000 Special Districts (business districts in the US), each with dozens of B2C transactional businesses
- As of 2023, physical stores account for 87% of retail US sales, e-commerce comprises 13% of total sales
- Between 2020-2021, U.S. consumers spent 11% more time and money in brick-and-mortar stores
- As of 2023, 94% of consumers have returned to shopping at physical stores
- 73% of consumers prefer brands with personalized shopping experiences
- As of 2023, U.S. retail sales reached US$7.051 trillion in retail stores and US$1.243 trillion online in 2023.
- In 2023, the global in-store or brick-and-mortar retail channel generated an estimated US$21.8 trillion in sales. Total retail sales (online and offline retail) worldwide amounted to around US$29 trillion.
- Projections indicate brick-and-mortar sales will reach $25.1 trillion in 2028.
- Calculated (USA only) 2023 TAM/SAM/SOM: US$ 1,254,506,400 / US$ 953,424,864 / US$ 204,542,200

Local brick and mortar business lack of time and resources created by an incessant work environment to properly market and advertise their business. They rely on word-of-mouth and limited promotional methods that cannot and do not provide equitable data necessary to determine if these routines are proving valuable. Their revenue is a product of these efforts, producing a “Catch-22” - a problematic situation created by the solution.

“MoMS” is creating a unique interactive, big data martech/adtech mobile app using AR, AI and incentivized gamification to promote sustained economic walk-in business growth. User/Players visit locations they chose, receive clues, solve a mystery and receive cash prizes. Our app captures user data and patterns, even of those who don't buy. This opens pin-point advertising and marketing opportunities unavailable anywhere else.

We view competitors from two fronts – advertising and data. Beginning with advertising, similar in scope but targeting municipality promotion as opposed to local retailer marketing and advertising, and based in Sanford, Florida, USA, is distrx. Founded in 2017, the company was acquired by website builder Locable in February, 2024. Their approach is to create events which they call “Apptivities” for municipalities which have downloaded the app. That municipality or community management in turn, acts as a middleman and sells or provides at no cost to the merchant, inclusion within that community’s app for events such as scavenger hunts and walking tours. Company revenue is derived from a US$200.00 fee per included location. Each merchant must provide their own promotional material for the app. According their Founder and CEO, they have roughly 1800 communities already within the app of which 600 are active.

Utilizing a similar concept to MoMS, is THEAPP.ONE. Targeting the LGBTQ community, they offer a guide to safe travel and merchant interactions. THEAPP receives over 200,000 visits per month with over 3 million hits. Business costs begin at $21 per month with an annual subscription.

Another US based start-up company, Winquest, also offers a premise similar to MoMS, although somewhat convoluted. Their focus seems to be more towards an online mobile gaming coupon business model.

There are other similar “whodunit” games using mobile apps targeting personal and corporate entertainment based worldwide, wherein one creates their own game including the most popular, CluedUpp. The television show Shark Tank hosted and the show “Sharks” invested in one called Adventure Hunt. Billed as a pre-made Scavenger Hunt, these games require the user to pay to play.

In addition, there are single location games such as XtremeBingo and The Dinner Detective. These are also focused on entertainment. Another type of rewards game that incentivizes shopping by offering coins as coupons from brand purchases while collecting shopper trends is Fetch Reward. There have been attempts to build other storyline games as described which failed to generate traction due to lack of proper marketing, leading to lack of customer awareness. Silent Streets is one example.

The closest real competition is web advertisement such as Google Ads, Facebook ads, and print publishing such as weekly flyers (ex: Valpak). Facebook’s average cost per click (CPC) is about $0.35 globally and about $0.28 in the U.S. Thus, just 1000 clicks = US$350.00. Print ads such as Valpak charge for US$250.00 for a ¼ page ad. Broadcast media such as TV averages around US400.00 for one non-primetime 30 second local spot, while Radio is minimum US80.00 for one non-primetime 15 second local spot. Other similar advertising methods vary in cost, which like these, do not guarantee physical presence.

As MoMS progresses, we will be in a position to offer data as a product. Unique to MoMS will be our ability to capture pin-point data from users as they play the game. Our business model requires users to enter locations. Thus, we have the ability capture the types of businesses they purchase and importantly, do not purchase from. These data points create patterns. These patterns are valuable to advertiser because they measure consumer preferences in physical searching, buying and shopping.

There are a plethora of companies offering data capture services. They include point-of-sale (POS) companies such as Square and Clover and credit and finance companies such as Visa and Affirm. Unlike MoMS, these require a transaction to collect user data. They are able to acquire buyer data but not shopping preference data, plus they are strictly limited to credit purchases. In addition, market intelligence companies such as Bridg and Placer provide location analytics including visit trends, trade areas, and demographics. Whereas these companies develop their analysis, thus their product by gathering their data from multiple sources, MoMS data will be derived from one source – the actual target. MoMS will provide precise analytics and data unavailable by any other method or company, unless they are using our model.

There is no other similar marketing and advertising or precise data gathering method anywhere currently on the market that incentivizes local shopping while increasing community development, increased small business market share and revenue, while providing pin-point big data accuracy.

Revenue and Costs (*No burn)
Immediate revenue is derived through a low US$100 rate from the merchant for each gameplay. This rate is expected to increase the second year. Gameplays are engineered for a determined amount of time, typically about one month. The greater the number of participating merchants, the greater the revenue and number of expected players. In-app advertising, targeted advertising, brand and partner product promotion, merchandise retail sales, and more are on the road map. Capital costs as explained below and those related to marketing and promotion (under section Marketing) are minimal. Initial investment will be used for app and website completion, supplementary marketing and promotion, and expected minor legal and administrative costs. First year projected revenue targeting just .05% of only the US market, is US$12million with a 70% +/- GPM. This is achieved as follows: 100 merchants per business district x $100.00 rate each x 100 business districts x 12 months = US$12,000,000.

An alternative method is 2,045,422 US merchants x $100.00 rate x 12 months x .05% (1st yr. SOM) =
US$12,272,532. (Note: US Census bureau data - Approximately 35,000 US Municipalities and Townships plus 37,000 Special Districts = 72,000 business districts (just in US))

1st year direct and contract employee payroll, based on anticipated revenue = *US$4,212,000.
1st year contract commissioned payroll, based on sales = US$2,250,000. (already calculated in GPM)
1st year operations, legal and miscellaneous approximate cost = $250,000.00

The remaining approximately *US$8,000,000. +/- (65%) will be used for marketing, growth and expansion.

A detailed financial month to month projection breakdown is available upon request.

Our objective is both immediate and long term profit and high profit margins placing priority emphasis on customer service, not immediate growth rate.

B2B2C. Organizations such as Merchants Associations, Chambers of Commerce, redevelopment agencies, and property management and development companies gain through a partnership with MoMS. Our incentivized platform will help increase their tenants/customers revenue, thus increase their bottom line. We’ll additionally seek out and partner with organizations that call on brick and mortar establishments such as point-of-sale (POS) services providers.

Mystery on Main Street use of funds
Phase 1 - Development Amount Timeline Month 1 - 6
App v 1.0 development US$ 55,000.
App v 1.0 website US$ 5,000.
Initial marketing US$ 2,500.
Legal and administrative US$ 5,500.
Phase 2 - Pilot Month 7
Prize money US$ 5,000.
Agent commissions US$ 12,000.
Initial Rollout US$ 85,000.
Data collection Month 8
Application enhancements US$ 60,000.
Phase 3 - Revenue Month 9
Marketing/Prizes/Incentives US$ 85,000.
Sales salaries/commissions US$ 60,000.
Working capital US$ 60,000.
Rollout US$ 265,000.
Total funds requested US$ 350,000.

Our total ask is US$350,000.00. Our Phase 1 need is US$85,000.00. We are open to negotiation on offers.

Risks and Roadblocks
It’s expected the companies and types of companies mentioned as competitors will quickly note the value MoMS brings to merchants as well as the expected hyper-growth and high gross profit margin. As such, their brand awareness and current access to the customer base could allow them to create a low-to-no-cost business model, with the intent of undercutting MoMS growth and advancement. A plan is already developed to counter this, which details how any attempt to disrupt MoMS progress using this or a similar business model will in actuality, act to increase MoMS objectives with minimal cost or reduced revenue and profit margins.

Contingency/Unforeseen Event
This company was founded at the cusp of the Covid-19 pandemic; an episode which proved to be a devastating blow to our global target market. This actually adds strength to our business model as it prepares us for planning future multiple market and business strategies enabling immediate and long term revenue, profit, and positive growth. If however the company fails to reach mass market acceptance due to its unique business model, our plan is to approach our competitors who currently have significant contact with our target customer base. MoMS can serve to enhance their offering providing greater consistent access to their customers.

No

In process.

Our IP is derived from a combination of property including copyrights, trademarks, trade secrets resulting from research and development, our customer acquisition formula defining our competitive advantage and digital assets, and the formula used to arrive at a defined gameplay period of not to exceed 28 calendar days under normal gameplay conditions.