Afia Group Limited (Afia Pharma Inc)

Pharmaceutical E-commerce, that is democratizing access to affordable prescription and OTC medications for more patients by upgrading the pharmacy user experience.

Since we started the operation in January 2021, we have assisted over 10,000 people access medications, generating $96,000 USD in revenue.

#1.Patients with chronic diseases who are bedridden, live in remote locations, and require regular and urgent medications make our initial :
The World Health Organization's (WHO) presence in Rwanda in terms of :
* 2,8% of the 13 million people in the population have diabetes (364,000 Rwanda population )
* In Rwanda, the prevalence of hypertension is projected to be 17,78% (2,311,400 Rwandans) in 2025, up from an anticipated 15,9% (2,067,000 Rwandans).
* Among respondents aged equal to or older than 45 years, 8,9% (1,157,000 Rwandans) have asthma or persistent obstructive pulmonary disease.


#2.A person of a rural area who wants to buy prescription drugs :
Our recent market research in rural Rwanda revealed that there are 13 million people living there, with 80 percent of them residing in rural areas. According to the FDA, Rwanda has 470 pharmacies, with 75% of them being found in cities. The fact that only 117 pharmacies serve to a 10 million-person rural population is absurd.

#3. a young woman who requires contraception but is uncomfortable to go to a traditional pharmacy

The pharmaceutical supply chain in Africa is underperforming, traditional, and fragmented. In general, very limited use of technology, the infiltration of counterfeit medicines into the supply chain, prices become highly unpredictable, inaccessible of affordable medications

Due to the problems with the African pharmaceutical supply chain,
We decided to start Afiapharma in order to bring about a revolution .
Afiapharma, a fully licensed online pharmacy (Pharmaceutical E-commerce),
that is democratizing access to authenticated, affordable prescription and
over-the-counter (OTC) medications for more patients by upgrading the pharmacy user experience.

In Rwanda, Kasha is a competitor of ours; the difference between us is that Kasha focuses on hygiene products like pads and other similar items.

Retail pharmacies are another competitor, and they charge exorbitant prices and don't offer home delivery.

In terms of value proposition, with our solution, we can provide last-mile delivery to remote areas where no one else travels, we have been breaking down pricing by offering 20 percent cost savings over traditional pharmacies, and private deliveries to meet patients' privacy needs.

We use a sales revenue model

Cost structure
* Cost of Goods Sold : % 70
* Marketing : % 10 with a customer acquisition cost of $1.9
* Profit : % 20

We are a B2C and B2B Market place platform and earn 20% on each sale.

With a customer acquisition cost client of $1.9, we typically spend a lot of time into our SEO strategies, which helps us increase our PPC efforts on Facebook, Instagram, and Google AdWords.
Since they have significant patient bases that we want to target, clinics and hospitals are my go-to partnerships when it comes to offline marketing.

We are seeking for $ 300,000 in exchange of 10% equity ,
The use of the fund will be :
14% advertising, 4% branding, 26% medicine stock, 6% office furniture, 21% warehouse equipment, 4% logistics equipment, and 26% human resources

10% equity in exchange for $ 300,000 is what we're seeking for.

Loss of Key people

#1. Participation in 2021 -Tony Elumelu Foundation Entrepreneurship Programme

#2. Participation in 2021 - 250 Startups Incubator

#3. Participation in 2022 - Health Tech Hub Africa Program by Norvatis Foundation

#4. Participation in 2022 - Next Health Accelerator by Intrepid Entrepreneurs

The Health Tech Challenge was a competition to identify three of the most promising start-ups in Africa tackling population Health challenges focused on Cardiovascular health ,Breast cancer or virtual health and care ,

Afiapharma was fortunate to be one of the top four winners and came away with a tone of support but also a $ 10,000 cash prize