Photo - Gaston
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Gaston

United Kingdom
Market: Food industry, Artificial Intelligence, Mobile applications
Stage of the project: Operating business

Date of last change: 15.11.2022
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Idea

A multi-awards winning AI powered food personalisation app that intelligently matches users' dietary, nutritional and taste needs to food choices around them.

Current Status

- Since our launch in Jan-22, we have now signed-up close to 500 partners on our platform (against target of 125).

- turned revenue generating in August-22

- signed collaboration deals with Culinary Fight Club (c. 25k restaurants) & Veggly (a largest dating app for vegans globally)

- We've been named UK's Top 10 FoodTech Startup, World's Top 10 Tech Startups to Look-out For and Finalist for Innovation Award at Restaurant & Bar Tech Live. We have also been featured in regional finals of The Pitch and many others recognised events within UK's Startups Ecosystem.

Problem or Opportunity

More than 110M people in EU & further 45M people in USA have special diet needs - meaning these consumers are either vegan, vegetarian, have food allergies, intolerances, on religion-based diets or medical-condition restrictive diets.

These consumers do not trust nor use mainstream food ordering apps, nor can freely enjoy their social outings due to fears of consuming contaminated meals - unfortunately some tragically have lost their lives.

Solution (product or service)

Gaston is an AI powered food personalisation app for users to find and order foods that match their dietary and nutritional requirements.

By intelligently removing menus and ingredients that are unsafe for users' consumption, Gaston delivers a worry-free dining experience that is unique to users diet, nutrition and taste needs.

Business model

We have two distinct service offerings: Gaston Platform & Gaston Marketing Services (essentially for our existing customers).

We offer Gaston Platform to our partner businesses through transaction driven business model; and Gaston Marketing Services via monthly subscriptions.

We charge our partner businesses commission fees for Gaston Platform:
1. 8% commission for food orders
2. 15% commission for meal-kits, ingredient orders

We charge £225 per month for Marketing Services.

Incubation/Acceleration programs accomplishment

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