Photo - Beynex
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Beynex

Turkey
Market: Another, Artificial Intelligence, Mobile applications
Stage of the project: Operating business

Date of last change: 13.09.2022
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Idea

With gamified cognitive assessment tests, personalized brain exercise games and rich wellness content, Beynex assists users to achieve their true brain longevity.

Current Status

1. Product Market Fit
a. N-Day Retention(60 Days Average):
i.D1: %56.39
ii.D3: %53.19
iii.D7: %50.61
iv.D14: %46.88
v.D30: %46.45
b.Conversion Rate Progress(Download to Free Trial)
i.Increased from %1.7 to %3.47
c. Churn Rate of Progress
i.Decreased from %11.4 to %7.1
d.Daily Avg. Time Spent per Active User
i.Increased from 13m32s to 17m42s
2. Early traction with 2000+ global downloads (apart from Turkey - 41000 downloads) from 60+ countries achieved by word of mouth
3. 3000+ Monthly Active Users
4. 1000+ Weekly Active Users

Problem or Opportunity

Cognition is affected by many risk factors such as age, psychological state, sleep, stress and life activity. Likewise, this interaction works both ways and cognitive health affects almost all aspects of our lives. The most common result of cognitive decline is dementia and the number of people living with dementia increases by 10M every year. It is estimated that, just 10% reduction in these risk factors could prevent 1.5M new cases worldwide however people do not know how to optimize these risk factors.

Solution (product or service)

Beynex is an evidence based cognitive health solution designed by a team of neurologists and cognitive psychologists for optimizing brain healthspan. With gamified cognitive assessment tests, personalized brain exercise games and rich wellness content, Beynex assists users to achieve their true brain longevity. In addition to tracking & training system we are also working on ML to analyze our data, in the near future we will be able to predict the cognitive risk factors of our users and provide comprehensive personal guidance to reduce those dementia risk factors such as lifestyle decisions

Business model

Our B2C business model is a subscription model with a pricings of 5.99 USD per month or 35.99 USD annually. In addition to our B2C model we are establishing partnerships with different business models such as bundle sales or selling subscription codes for promotional activities.

Team or Management

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