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Soundraw

Japan
Market: Culture and art, Entertainment, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 24.01.2022
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Idea

Soundraw is an AI music generation tool for creators. Choose the type of music you want - genre, instruments, length, etc - and our AI will generate beautiful royalty-free songs for you in seconds.

Current Status

- Close to 1000 paying users.
- 15% MoM increase in paying users since 201/12 (when we started international expansion).
- The US is our biggest growing market currently: 30% of all new users since 2021/11 are in the US
- 36% of paid users are in the yearly plan (they paid 1 year upfront)
- Churn rate: 2.5%
- LTV: $600
- CAC: $77

Problem or Opportunity

Creators need royalty-free music for their videos, podcasts or games. Currently they rely on stock audio, but it takes 2-3 hours to find a song that matches your content, and it is never going to be a perfect match, anyway.

Solution (product or service)

Choose the type of music you want - genre, instruments, mood, length, etc - and our AI will generate beautiful royalty-free songs for you in seconds. You can then customize the song further to match your content: add a crescendo here, leave only the drums there.

Soundraw is the next-gen stock audio - fully customizable audio tracks generated on the fly to match your video vs static tracks you can't adjust in any way.

Business model

Subscription: 20$ for the monthly plan, $200 for the yearly plan
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