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AngelDesk

The one-stop solution for business angels - from deal flow t

Germany
Market: Internet and IT, Services
Stage of the project: Prototype or product is ready

Date of last change: 15.06.2021
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Idea

Our vision is to become THE platform in the early-stage startup space. To do this, we help angels, who are the most important component in the early ecosystem as a central point. With network activation, angels not only get the best deal flow possible, but also work with other angels more flexibly and efficiently than ever before. Post-investment, we are the first portfolio tracking solution just for angels that makes collaboration with startups as value-creating as possible.

Current Status

We're currently testing our alpha product with our business angel test group (ca. 120 people). The first public version will come out end of the summer 2021.

Market

We're dividing the "business angel market" into three segments:
1) "Super angels": This is the most active and engaged part of our target group. They have +15 investments and actively seek new opportunities on an ongoing basis. They also share deals frequently, actively support their portfolio companies and like to engage with other ecosystem players. Some do it full-time.
2) "Power angels": The majority of angels are in this group – they have sufficient capital to investment, but don't focus on angel investments (they might still run a business). They invested in 5-15 startups and would like to do more, but currently the required time and resources keep them from it.
3) "Angels by chance": These angels do a few investments when they "cross their way". They are not actively seeking new investments, but jump on board if they like a deal.

We're currently focused on the European market, however, since it's a "born global" platform, our focus will shift to other markets soon after the initial product launch.

Problem or Opportunity

Business angels are a critical component of the startup ecosystem as they are the main source of seed financing. As most angels invest into startups on a non-professional basis, next to their main job or company, time is an important factor for them. In the unstructured environment of startup investments AngelDesk is not only a time-saver for angels, but especially a clear decision guide to avoid countless back-and-forth loops.
Another main challenge for angels and startups is the lack of transparency along the whole life cycle. Often this problem even stretches to the angels’ availability of their own historical data and decisions.
In addition, collaboration in the ecosystem is increasing, however, even very familiar angels tend to not actively engage on relevant new investment cases. This is mainly due to the complexity of maintaining a large network with different sweet spots or preferences and apply it to each and every new deal.
With a broad set of different tools appearing on the market to provide single scale solutions for specific user groups, AngelDesk is at the right time to set a market standard for doing and tracking early-stage investments by applying a frictionless user experience and gathering essential data from the very start.

Solution (product or service)

AngeDesk allows business angels to work more efficiently, collaborate more with other angels & ecosystem players and focus their time on supporting the startups.

Please view our mockups of our upcoming deal flow tool – the first feature of the "angel suite": https://xd.adobe.com/view/3cdadd9b-0364-4726-b0a1-e799d269f35b-6989/?fullscreen

Competitors

Please see the competitor slide in our investor deck.
More details can be found here: https://www.notion.so/angeldesk/Competitive-landscape-16db84619d87426d9314e2c709dc63e7

Advantages or differentiators

See previous answer.

Finance

Please see the business model slide in our investor deck.

Business model

Please see the business model slide in our investor deck.

Key metrics:
- # of angels on AngelDesk
- # of startups on AngelDesk
- # of shared deals on AngelDesk (angel <> angel, startup > angel)
- # closed funding rounds via AngelDesk

Money will be spent on

65% Tech
25% Go-to-market
10% Operations

Offer for investor

- Convertible loan agreement
- Ticket size 25-50k€
- Discount 10-20% (depending on time of investment)
- Cap at 4m€
- Interest rate of 2,5% over 3 years

Team or Management

Risks

1) Fast two-sided adoption: It's important that both, angels and startups, are onboarded quickly to the platform. Only then we can achieve the "self-reinforcing growth engine".
2) Change of status quo: Most angels have "a way of doing things" and most people are inherently reluctant to change. By building a credible brand and strong partnerships, we'll mitigate this risk.

Incubation/Acceleration programs accomplishment

No participation so far. In fact, we're currently searching for relevant programs that can help us grow & scale after our product launch.

Won the competition and other awards

None. We've been "swimming under the radar" until now.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation