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SitYEA

Posture tracking tool for healthier work!

Lithuania
Market: Another, Artificial Intelligence
Stage of the project: Prototype or product is ready

Date of last change: 25.03.2021
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Idea

SitYEA is a one-of-a-kind personalized advisor for people to remain healthy in their natural working environment. Using a 3D camera our developed deep-learning algorithm tracks body biometrics data and analyzes if the person sitting in a bad posture. SitYEA reminds you if you’re slouching or hunching for a longer time. You also get suggestions for body and eye exercises. SitYEA helps you to maintain healthy habits while working and taking care of yourself.

Current Status

We have just done testing our MVP with pilot customers and started selling. We do have few customers already and 20pcs. are under soft agreement, moreover - other companies are in our pipeline

Market

"Our target clients: US-based IT companies, banks other companies, where people work sedentary jobs.

> Global market (B2B and B2C) - 300+ M potential users
>> US market (B2B and B2C) - 116 M potential users
>>> Large B2B corporates in US:
- 4.2M Developers
- 1.6M Accountants
- 2.2M Call center workers
- 8M financial activity workers"

Problem or Opportunity

"PROBLEM: computers have become the main tool for most of our jobs:
- 70% of office workers spend more than 5hrs on their chairs;
- And 2 of 3 Americans admit having back pain symptoms each year;
- Back problems cost US healthcare almost 40 billion dollars per year.

Our solution is the first contactless posture tracking tool in the market."

Solution (product or service)

SitYEA is a one-of-a-kind personalized advisor for people to remain healthy in their natural working environment. Using a 3D camera, SitYEA in real-time tracks 36 points of your head, shoulders, and spine. Our developed deep-learning algorithm tracks body biometrics data and analyzes if the person sitting in a bad posture. SitYEA reminds you if you’re slouching or hunching for a longer time. You also get suggestions for body and eye exercises. SitYEA helps you to maintain healthy habits while working and taking care of yourself.

Competitors

"As an alternative, people are using sticky posture sensors, like LumoLift (www.lumobodytech.com/lumo-lift/), Upright (www.uprightpose.com) or Posture Health (http://theposturehealth.com/)
As well as balance balls, standing desks, chest, and back support braces.
But they are hard to use if you're in a hurry or too lazy to use them. "

Advantages or differentiators

We're are the only contactless posture tracking tool in the world. Our posture tracking technology is being developed for more than 5 years, all the training of algorithms and tests have been done by us. We have been experimenting with a deep recurrent hierarchical network based on the MobileNetV2 architecture for a while (https://www.mdpi.com/1424-8220/19/7/1553). We're able to track a person's posture while sitting and recreate half of the skeleton. That's hard to copy

Finance

"OUR PRICING:
> PLAN1 - Monthly (SW+HW) 18.99 €/mo
> PLAN2 - Yearly (SW+HW) 238,8 € (12x19.90 €/mo)
> PLAN3 - Monthly (SW Only) 7.99 €/mo
> PLAN4 - Yearly (SW Only) 71,88 € (12x5.99 €/mo)"

Business model

We will target large corporate clients (IT companies, banks, etc.) with marketing LinkedIn automation, cold calls, do webinars, invest heavily in PR, work with affiliate marketers, and Partner with providers of office wellness certificate.

Money will be spent on

"Currently, we do not have any operational costs. But from the first investment, we will spend money on human resources:
- CEO (Dziugas Gudiskis) will go full time
- CTO (Rytis Maskeliūnas) will dedicate part-time to the project
- Engineer/programmer will be searched for a full time"

Offer for investor

We think that our pre-money valuation is 1M, after first traction and MRR growing, we expect to be evaluated 2M.

Team or Management

Risks

We fear that ThePostureHealth can make decent workplace health monitoring software without a camera and posture tracking.

Incubation/Acceleration programs accomplishment

"No, we have not participated in any accelerator yet. We were approached by Startup Wise Guys (https://startupwiseguys.com/).
At the same time, we are focusing to gain as much traction as possible before joining any accelerator."

Won the competition and other awards

We have not attended to any

Invention/Patent

All the IP right to the developed technology belongs to our company

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video