Honest & Rare is the online marketplace for specialty drinks - including beer, spirits, wine, coffee and soft drinks. We enable customers to find and buy rare, original and high-quality drinks from local and independent beverage producers. Products that are proud of being more than ordinary and whose attitude and promise of enjoyment you can rely on.
Our product is live and working since September 2019.
We have grown the supply side from 200 to almost 1,000 products from 115 different marketplace sellers.
We are growing every month and are going to hit the 10k GMV mark in April 2021.
Problem or Opportunity
There is a growing demand of high-quality specialty beverages rather than mainsteam mass products. People are looking for the special taste and product. This is observable across the whole beverage industry: beer, gin, wine, spirits, coffee and soft drinks.
This has led to an increase of beverage producers and products. However, most beverages are not accessible as they are hard to obtain due to the overwhelming cost power of big multinational corporations.
Solution (product or service)
We have created a two-sided marketplace where producers and merchants get online shop-in-shops, can market themselves and their products and thus gain reach and visibility in their target group.
Customers on the other hand can find and buy drinks they cannot get in their supermarket.
There are online shops for drinks - mostly for spirits and wine.
There is no online marketplace for beverages. Furthermore, there is no solution to make visible and promote local producers from Germany, Europe and beyond.
This means, there is no product that due to its scalability allows to bring the diversity of the world's beverage landscape on one platform.
Advantages or differentiators
- There is no online marketplace yet that enables customers to buy rare specialty drinks from independent producers and sellers - Our manufactuer-only positioning allows for a unique value proposition, branding and distinct content and entertainment - Beverage suppliers need affordable online distribution channels incl. own online shops, while customers need convenient access to craft drinks - The scalable marketplace model allows us to potentially cover tens of thousands of brands and products as well as newcomers
Money will be spent on
Extending our marketplace to a B2B marketplace: - B2B Growth Manager - Marketing & Sales (mostly paid marketing)