Silatha

Habit-forming meditation app, tailored to women’s needs, to liberate and empower women in their pursued for a more enjoyable life. So she can be the positive change the world needs.

Over 50.000 downloads
200% month on month growth
5 times higher retention rate vs competition
4.9 rating out of 5 star reviews
She feels on average 30% better after 1 meditation
Our technique is endorsed by BJ Fogg writer of the New York Times Bestseller - Tiny Habits

Women age 25 to 55 years old, living in Europe or the US. She is an independent woman, taking the driver’s seat in her life. We empower her throughout her life journey with specific meditation series designed for challenges women face. We have a very detailed description of our target women if desired.

Total meditation market worldwide $9B by 2027
Calm, sleep meditation app is valued $2B

Women have been disproportionally hit by the pandemic, 80% of women feel that they are not good enough, 88% feels pressure to be perfect. Resulting in our wives, mothers, sisters, and daughters are feeling overwhelmed, insecure, anxious and mentally drained.
Meditation helps, but when I search for a meditation app tailored to my specific needs as a woman, I couldn't find one. Current meditation apps are not good in building a lasting habit, loosing 95% of their users in the first month.

Silatha is the only meditation app deeply focused on women’s emotional well-being, through the unique technique of Anchor Meditation. Women go through big changes in life, such as pregnancy, being a new mum, facing inequality at work, menopause to name a few. It can be overwhelming. Silatha is a uniquely designed meditation app to help women reduce stress and cope with any challenges life may throw at them. Using anchor meditation which results in a 5 times higher retention rate.

Calm: officially a meditation app, but they became more of a sleeping app. Their target focus is wide and they don't manage so far to build a meditation habit for their users. For them to add a physical object would mean to 1. Change their business plan and 2. Change all their meditations, basically start a new business. On top, having a physical item, isn’t practical for sleep meditations.
Headspace: First meditation app, but they lost focus, they integrated sports, music and things like dog grooming, or origami. Their app became quite fussy and hard to navigate, because of that they are losing market share.
Waking up: Sam Harris is known and has a very scientifical approach with his meditation app, mainly attracting a male audience and focussed on a target group that wants to go into the deep stages of meditation. With topics like awakening, they are not addressing the big mass.
Insight Timer: meditation app with relatively a lot of free content, with that there is a lot of low quality audio and when through the clutter, you finally find a teacher that you like, the offer of that teacher is limited.
There are other meditation apps, but none of them is creating a community and offering a method that really makes meditation stick. It’s unlikely for them to copy, because this would mean a total new business model and change of all meditations (as we link to the object in each meditations), also an app focussed on a wide audience, will not only focus on female topics as this would alienate male users.

1. Unique technique of Anchor meditation combining meditation app with an anchor - Silatha Jewel - proven highly effective to create a habit.
2. Every single meditation uniquely designed to hero the anchor - Silatha Jewel in order to anchor her in the meditation and prolong the effect throughout the day.
3. Female focused meditation series

Grow to 1.34M€ in the next 18 months with subscription model. Additional revenue stream is coming from the anchor sales (the object of desire)
Grow to:
400,000 Meditation app users
16,000 paid users
10,000 Anchor sales

App subscription model

49% to attract more users
36% to build the newly designed meditation app
15% production new Silatha anchor

Early investors coming on board will receive 20% upside during first valuation.

Female Wellbeing / Mental challenges is a highly relevant topic in culture today. Key risk is the speed to market.

Founder Institute
ExpertDojo

Health & Wellbeing Award