Photo - Silatha
51622

Silatha

Empower women through all life challenges with meditation

Netherlands
Market: Education, training, Mobile applications
Stage of the project: Operating business

Date of last change: 18.03.2021
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Idea

Silatha is the only meditation app deeply focused on women’s emotional well-being, through the unique technique of Anchor Meditation. Women go through big changes in life, such as pregnancy, being a new mum, facing inequality at work, menopause to name a few. It can be overwhelming. Silatha is a uniquely designed meditation app to help women reduce stress and cope with any challenges life may throw at them. Using the Silatha Jewel as a way to anchor her not only when she meditates but throughout the day.

Current Status

Over 12.000 users
30% month on month growth
6 times higher retention rate vs competition
4.9 out of 5 star reviews

Market

Women age 25 to 55 years old, living in Europe or the US. She is an independent woman, taking the driver’s seat in her life. We empower her throughout her life journey with specific meditation series designed for challenges women face. We have a very detailed description of our target women if desired.

Total meditation market worldwide $9B by 2027
Calm, sleep meditation app is valued $2B

Problem or Opportunity

Women often feel unworthy as well as empty and are twice as likely as men to fall into a depression. They look for support in meditation apps, but most mediation apps are actually not building a habit, with a retention of 5% only. Many women go in their lives through different mental health issues of which most are taboo to talk about. Think about menopause, miscarriage, post-natal depression, gender bias at work and many more. These common topics are not addressed by current meditation apps.

Solution (product or service)

Silatha empowers women through these difficult times by making their meditation habit stick with its unique anchor meditation method, approved by BJ Fogg, world’s leading expert in habit building. While focussing on the specific topics that women face, like pregnancy, post-natal depression, inequality at work or menopause, to name a few. Silatha also connects the women that are going through the same phase on the app. She meditates on the topic and joins a community of like-minded women where she wants to belong and share experiences.

Competitors

Calm: officially a meditation app, but they became more of a sleeping app. Their target focus is wide and they don't manage so far to build a meditation habit for their users. For them to add a physical object would mean to 1. Change their business plan and 2. Change all their meditations, basically start a new business. On top, having a physical item, isn’t practical for sleep meditations.
Headspace: First meditation app, but they lost focus, they integrated sports, music and things like dog grooming, or origami. Their app became quite fussy and hard to navigate, because of that they are losing market share.
Waking up: Sam Harris is known and has a very scientifical approach with his meditation app, mainly attracting a male audience and focussed on a target group that wants to go into the deep stages of meditation. With topics like awakening, they are not addressing the big mass.
Insight Timer: meditation app with relatively a lot of free content, with that there is a lot of low quality audio and when through the clutter, you finally find a teacher that you like, the offer of that teacher is limited.
There are other meditation apps, but none of them is creating a community and offering a method that really makes meditation stick. It’s unlikely for them to copy, because this would mean a total new business model and change of all meditations (as we link to the object in each meditations), also an app focussed on a wide audience, will not only focus on female topics as this would alienate male users.

Advantages or differentiators

1. Unique technique of Anchor meditation combining meditation app with an anchor - Silatha Jewel - proven highly effective to create a habit.
2. Every single meditation uniquely designed to hero the anchor - Silatha Jewel in order to anchor her in the meditation and prolong the effect throughout the day.
3. Female focused meditation series

Finance

Grow to 1.34M€ in the next 18 months with subscription model. Additional revenue stream is coming from the anchor sales (the object of desire)
Grow to:
400,000 Meditation app users
16,000 paid users
10,000 Anchor sales


Business model

App subscription model with additional revenue stream coming from the sales of Silatha Jewel - her anchor.

Money will be spent on

49% to attract more users
36% to build the newly designed meditation app
15% production new Silatha anchor

Offer for investor

Early investors coming on board will receive 20% upside during first valuation.

Risks

Female Wellbeing / Mental challenges is a highly relevant topic in culture today. Key risk is the speed to market.

Incubation/Acceleration programs accomplishment

Founder Institute

Won the competition and other awards

Health & Wellbeing Award

Photos

Photo 1 - Empower women through all life challenges with meditation
Photo 2 - Empower women through all life challenges with meditation
Photo 3 - Empower women through all life challenges with meditation
Photo 4 - Empower women through all life challenges with meditation
Photo 5 - Empower women through all life challenges with meditation
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video