Pukka, Inc.

Pukka is a blockchain enabled ecosystem that helps breeders, pet buyers, and pet owners with pet management, data authentication, and security.

Traction: currently we have 3 breeders and 30 dogs under management. Our application isn't completed, but we've created a web based solution. Our first paid customer had a litter of 7 puppies and it yielded $520.00. Expected revenue for 2021 is $750,000.

We started operating in January of 2021.

Pukka is a hybrid business model (B2B & B2C).

Our B2B target segment is pet breeders (dogs, horses, cats etc.) our initial focus is the dog segment. The USA breeding community yields $2Bn annually in revenue and $21Bn globally. With a CAGR of 5% and virtually recession proof industry, the dog segment has tremendous opportunity in it. Dog sales have continued to grow increasingly during the Covid-19 pandemic. Our goal is to obtain 15% of the addressable market (900,000 puppies) by 2023.

Our B2C target segment are pet owners. There are 90 million dog owners in the USA and Pukka SAM is 35% and the SOM is 20% or $6.3 million pet lovers. This segment has seen a 17% growth over the past 2 decades. With more Millennials and Gen Z's waiting to have kids, getting fur babies is their way of life.

Future products will includes RFID tag management and and marketplace.

More than 2,000,000 puppies are born in the USA with non-verified titles (identities). This has allowed breeders and scammers to fraudulently created documents to inflate pet prices, misrepresent pet data, and disrupt pet health.

1. Unverified data
2. Unsecured governance and operating processes
3. Fragmented industry

Opportunity to optimize an 21B industry leveraging blockchain-as-a-service.

Pukka optimizes the pet industry by offering a blockchain enabled ecosystem and authentication pet services that combats fraud, scams, and misleading data by helping breeders verify and authenticate their kennels, streamline purchase process for pet buyers, and an advance pet care management tool to improve the well-being of every pet in every home around the world.

First to market.

Potential Competitors are Mars and PetSmart.

Speed to market, neuro-branding, blitz calling, and our tech stack is one of one. To replicate our B-as-a-S would take approximately 18 months.

Pukka's primary differentiator is our method to interconnect the entire industry and having Citizens Reserve as our tech partner. www.suku.world.

Revenue streams will include Pukka certification, pet management tool, tag management, insurance, and transaction fees.

B2B Revenue streams- Breeders pay $89.99 per puppy in a litter for Pukka to verify and authenticate their claims, create individualized pet profiles, and verify all recorded data for their Pukka Certification. Target of 900,000 puppies by 2023 ($80M in aggregated revenue).

Consumers who opt-in to our premium feature will pay 4.99 to 7.99 per month to buildout their pet(s) profiles and have access to premium services at a discount (DNA test or medical assurance). Target of 2.3 million subscribers by 2023 ($131M in aggregated revenue) with an annual retention of 90%)

Future segments; RFID tag management, insurance, and market place (Pukka Place).

Technology buildout, headcount, and community development and customer acquisition.

SAFE note with a 7.5M cap and 10% discount.

Ricks range from an execution perspective. Go to market is key and fostering strong relationships with our consumer base.

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