2.9B people in the world are unbanked, they can’t get services from financial & insurance companies. They can’t promote their life and buying education, health etc. Today, 87% of the borrows in emerging countries borrow from non-formal channels. Non-formal channels companies decline 75% (average) of the customers, even with this high number of declines, 20% of the confirmed customers are defaults. Facetrom developed the first technology that predicts the potential risk of the user being a fraudster or not paying back the loan only from his selfie at 94.6% accuracy
Current Status
Working with one of the biggest NBFC in India Working with leading lending platforms in India
Facetrom has been chosen to the "ScaleUp Brazil" program that included the top 10 innovative companies in Israel by the Israeli & Brazilian governments (we are the only Fintech & Insurtech company that been chosen).
Won first place by Lendit (USA) & Israel fintech association 2020.
Has been chosen as the best international Fintech startup in Brazil for 2019 by CIAB
Best startup by the IAF association and some more nice achievements.
Market
Open banks, NBFC, Lending platforms, banks, insurance companies, digital insurance, rental cars and companies that need risk assessments for their customers
Problem or Opportunity
2.9B people in the world are currently unbanked, leaving them unable to obtain even basic financial services. Individuals in this position face tremendous obstacles, such as acquiring insurance, education, or addressing health needs. However, 60%-90% of loan requests from lending platforms are currently rejected because they are unbanked.
Facetrom offers new analytic technology that can open banking opportunities and financial services to the greater population, while simultaneously protecting financial companies from the risk of fraudulent requests. Facetrom developed the first technology that evaluates users' behavior from only a selfie, with 94% accuracy in fraud detection. Facetrom is a “zero” friction technology.
Current approaches used by financial companies are directly dependent on users’ activity, such as credit history, questionnaires, and engagement in social media platforms. However, significant issues arise within these approaches due to lack of credit history (as is the case for the majority of the Indian population), misinformation, and bias. For instance, 50% of users asked to answer questionnaires online do not complete the request; 80% of those who do answer report dishonestly.
Facetrom technology can increase the number of potential customers, by identifying safe customers among those who would have previously been rejected due to lack of reliable information. Even more importantly, discriminative factors such as race, gender, age, and demography are disregarded within the system, thus providing a fair opportunity to the unbanked population.
Solution (product or service)
Facetrom's innovation technology extracts +20000 indicators, uses +65000 equations only from a 2D single facial photo (Selfie, ID card, etc) and predicts what is the probability of the person to do a criminal activity or not pay back the loan at 94.6% accuracy. The results can be in segmentation as the regular risk scoring, it can be binary 0/1 or any other way the companies need it to understand people's risk. Facetrom needs only a single data that already exists in the user's phone or at the company’s registration (KYC). The most prestigious data in the world is the objective data, until today if companies wanted to estimate the users' risk they needed to collect data about the user (phones, social, etc) or asked the users questions by questionnaires (50% of the people did not complete the registration and 80% not answer the true). For the first time, companies can estimate the user's risk from objective data (face) with "zero" friction.
Competitors
Alternative risk scoring companies
Advantages or differentiators
Facetrom advantages and differentiators: 94% accuracy Zero friction with the users Rely on only an objective data Real-time process, less than a sec No Discrimination 100% anonymous 100% Privacy
Finance
Seven-figure each year
Business model
The pricing model based on an annual license with 3 different packages. 100K - 1M photos to analysis 1M - 5M photos to analysis 5M - < photos to analysis
Money will be spent on
Hiring more employees and penetrate to more geographic territories
EISP 8200 - the best accelerator in Israel (by Geektime)
Won the competition and other awards
Facetrom has been chosen to the "ScaleUp Brazil" program that included the top 10 innovative companies in Israel by the Israeli & Brazilian governments (we are the only Fintech & Insurtech company that been chosen).
Won first place by Lendit (USA) & Israel fintech association 2020.
Has been chosen as the best international Fintech startup in Brazil for 2019 by CIAB
Best startup by the IAF association and some more nice achievements.