Bring together most of Healthy food market players in 1 Mobile app;
Simplify the process of selection and ordering by individual characteristics in 3 clicks;
Popularize Healthy lifestyle.
Right now we have the product and revenue from sales. We have almost 2,000 orders per month.
We add new Healthy food producers to our marketplace from various cities every month.
Customers : 1) B2C: Women (65%) & Men (35%) aged 25+ 2) B2B: Companies that order food for employees
Producers : B2B : Healthy food producers
Problem or Opportunity
Not enough time to cook; Traditional fast-food is not healthy; Healthy food market is not structured; 98% of Healthy food market players don`t have a Mobile app.
Solution (product or service)
Bring together most of Healthy food market players in 1 Mobile app; Simplify the process of selection and ordering by individual characteristics in 3 clicks; Popularize Healthy lifestyle.
Direct competitors: Daily rations producers: Grow food, Perfomance Group.
Indirect competitors: Yandex Eda, Delivery club.
Advantages or differentiators
1-click subscription model: We have Daily rations delivered on a schedule (weekly/monthly) rather than having to make one-off purchases every time, as in the food ordering and delivery model.
Only healthy food: All of our producers offer healthy menus, that help to follow a balanced diet, in accordance with customers' goals.
We offer specialised menus selection: People who follow a strict diet can easily choose specialised rations, such as gluten-free, lactose-free, vegan or ones that suit them, if they have certain food allergies.
CPA & LTV in the presentation attached.
1 Mobile app for all Healthy food producers (including small market players who can`t make their own app). Marketing activities to find new clients. We take 10-15% from every order.
Money will be spent on
We are currently fundraising for a seed round for:
Development of new features in our IT product, Adaptation prior to entering the CIS market, Entry to the CIS market, Adaptation and Integration of IT product for entry to the European markets, Scaling / Marketing.
We plan to add a lot of new features for clients. For example, DNA analysis and subsequent food recommendations and specialised filters in our system.
Offer for investor
a. Project share (TBD) b. Convertible loan (TBD) – 12+ months
* Financial model and detailed key metrics can be disclosed after signing the NDA.
We are residents of Business-Incubator at IT-Park Kazan; We are in TOP 10 FoodTech Russian startups 2020 (according to Moscow Innovations Agency); We are the winner of FoodTech IT-solutions accelerator in food production and delivery. Healthy food Best brand 2019 (Sport Fit Adwards)
Intellectual property № 2019663619 from 21.10.2019 Trademark certificate № 731451 from 07.02.2019