Photo - YellowMay
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YellowMay

The global AI-marketplace for insurances

Finland
Market: Consulting, Insurance, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 14.01.2022
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Idea

In the insurance world, there’s nothing else quite like YellowMay – an Innovative Insurance Consulting Company with its own online insurance marketplace that is home to thousands of products.

Current Status

Results
- Over 9000 insurance products database that has reached nearly 4 million views
- More than 30 customers globally

Market

B2B (Insurance companies that seek their place to be able to keep interested products in the pressure of global tech giants moving to insurance space).

The market size (amount of used for sales and marketing on insurances) 1 trillion $. Global view of the insurances with comparison created by interpreting terms&conditions on behalf of the potential insurance buyers.


Problem or Opportunity

Problem
New products are needed for insurance industry and they have to be done with data, out-of-the-box thinking to meet the demands of buyers.

Solution (product or service)

Solution
• Therefore, YellowMay is revolutionizing the industry with worldwide insurance data based on terms and conditions, subverting the old methods still used by many. Moreover, through its vast database, it is able to deliver unique insights and leads to companies that want to enter or are already part of the market. In turn, this helps its clients to develop innovative new products as well as increase their market share and revenue.

Competitors

Aggregators pushing buying to users:
Wefox (Germany and some countries in Europe),
Moneysupermarket (UK)

Marketing on using Google.

Advantages or differentiators

We have enabled the window shopping to users with one question process to see the insurance option being evaluated them with terms&conditions that gives the value for the end user.

We aim to have all insurances on our platfrom to have them indexed from the online world to buyers.

Finance

Year Revenue EBITDA
2019 47.148 € - 157.413 €
2020* 134.378 € - 93.222 €
2021* 957.470 € 323.150 €
2022* 1.521.861 € 491.061 €
2023* 18.674.667 € 13.970.667 €

Marketing packages for insurance companies. Future streams beside the platform are analysis of products space, consulting to build digital approach to insurance companies and teaching insurances to users.

Business model

Subscription model, projects and advertising sales.

Money will be spent on

Development of the product offering, enabling the latter stages of holistic view of insurances, marketing efforts to inrease the brand awareness.

Offer for investor

Asking up to a 1.200k € , with a minimum of 600k € with the intention
to use 20% max of share capital for the investment.

Team or Management

Risks

That we can increase the traction of our platfrom with the speed we have been able to deliver an increasingly pace. To have the balance between users and customers to fulfill the requirements.

Incubation/Acceleration programs accomplishment

- HKSTP BFSI Accelerator 2021

Won the competition and other awards

Thought Leadership
• FIBAN 2018 (Speaker)
• Insurtech Insights Asia 2019 (Speaker)
• Bitcom2020 (Speaker)
• DIICA 2020 (Speaker and Panel member)
• DIA 2020 (Speaker)
• Fintech Virtual Trade Mission (Speaker)
• GTAI 10 start-up nomination

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video