Photo - Tkarm
48457

Tkarm

Mobile app empowering SME brick and mortar retailers

Canada, Toronto
Market: Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 03.08.2020
Min investment
$  95.000
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Total required
$ 127.000
Rating
equalizer из 1000
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Also this project:
- is seeking a loan

Idea

Mobile app empowering SME brick and mortar retailers with localized data analysis and publishing creative multimedia advertisements to enable growth

Current Status

Mobile application developed and published on Google Play Store and will be published within 7 days in Apple App Store.

Trademark Application # 2020495

Ontario Canada Corporation # 002663316


Market

Small to medium size retailers in Asia represent most of all retail enterprises in most countries which represents a significant market segment both in number of outlets and sales. Overall the region is home to more than 250 million smartphone users (not counting China).
 Considerable sized market that has potential for multiple apps
 High mobile usage and acceptance rates
 SMEs represent the vast bulk of the Asian corporate sector
 Majority of consumers do not have daily shopping items delivered but prefer to buy in stores

Problem or Opportunity

Modern marketing is fundamentally about data activation to drive growth. For a small size retailer obtaining accurate consumer data is a costly affair and almost exclusive for large retailers who can develop their own applications.

Retailers dependence on mobile and digital has increased pressures on the advertising industry to be more creative in order to capture the short glance people offer most digital advertisements. The most popular digital ad channels have become saturated with advertisers trying to catch the eye of their audience. Moreover Advertising campaigns whether in-app ads or banner ads seem to be indistinguishable and most people have “adapted” to glance over them without noting the intended message of the ad.

Solution (product or service)

Tkarm represents the new understanding in digital engagement. By taking a data-driven, customer value-focused approach the use of data and insight to forecast which customers will generate the most profit to deliver the greatest ROI. Successful retailers will be able on Tkarm to apply data at speed and review hourly to stay on top of evolving consumer behaviors. They will be able to maximize the value of their reaction times, forecast and plan in accordance with their customers’ true needs.

Tkarm is an effective method of connecting emotionally with audiences. With its focus on retailer generated multimedia the user interface becomes a tangible experience that engages consumers, particularly during peak trading periods like the holidays when lifestyle photos and videos can inspire purchases. Retailers can offer tips and style, with the hopes of delivering a more personal user experience and giving retailers the ability to visually communicate their story. In addition, by creating fun content and encouraging users to communicate with retailers Tkarm can build communities of users.

Competitors

Main competition: Google Maps “Explore nearby” and Google “Shopping”
Cons:
Generic pics in ads No creativity and No customization of ads All ads look the same.
Location history tracking collected and logged; user data maybe shared with third parties.
“Shopping” only available in US.
Google moderator's response time to users' requests is categorized by people on chat groups as slow.
Adding a new retailer location can take time.

Advantages or differentiators

1. With its focus on retailer generated multimedia advertisements the user interface becomes a tangible experience that engages consumers.
2. Retailers are able on Tkarm to apply data at speed and review hourly data in simplified form to stay on top of evolving consumer behaviors
3. TKarm subscription rate priced lower that competitors

Finance

- Retailers are charged a recurring monthly amount depending on the plan they choose
- Two subscription rates Standard at $19 USD / month and Enterprise at $29 USD / month





Business model

- Consumers pay nothing for utilizing the app
- Funds processed by PayPal Express accepts credit cards, debit cards, prepaid cards, bank account and PayPal Cash
- Subscription rates kept reasonably middle level ensuring affordability and continuity month after month
- Retailers receive the first 30 days free (trial period)

Money will be spent on

Go to market including: social media marketing, instructional videos and user interface enhancements

Offer for investor

We can offer % shares in Tkarm Inc.

Team or Management

Risks

1. The continued long term lock-downs of businesses due to COVID19.
2. Competitors lowering their costs to attract retailers.

Incubation/Acceleration programs accomplishment

Currently working with RIC center Business Startup Services
in Mississauga Canada

Photos

Photo 1 - Mobile app empowering SME brick and mortar retailers

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video