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Dawa Clinic (pvt) Ltd

A digital health platform

Zambia
Market: Internet and IT, Medicine, Artificial Intelligence, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 01.05.2020
Min investment
$  30.000
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Total required
$ 100.000
Rating
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Idea

The DawaMom app is the ideal innovation for pregnant mothers amidst this pandemic because it's assisting mothers to receive remote antenatal care. The app is tracking their medical parameters and advising them until delivery. The app is empowering both the medical specialist and mother to make informed decisions improving pregnancy outcomes. The DawaMom app is free, but the self-monitoring kit is only ZMK 100/ month.

Current Status

Product development has been done, starting pilot with Medcross Hospital and Amref Health Africa.

Partnerships with organisations like Emory University, BongoHive, UNFPA, ZICTA, Jacaranda Hub, Corpus Legal Practitioners, Africa's Talking, ACT in Africa, TechVillage, Impact Hub Harare, Stimulus Hub

Market

In Zambia, maternal mortality is 213/100,000 live births which is above the recommended number by the World Health Organisation. The addressable market in 5 years is 4.35 million mothers in Zambia with 56.5% in rural and marginalized communities.

Dawa Health conducted a patient survey with more than 150 mothers to get insights for product development. From the survey, some of the insights were that mothers in rural communities don't have access to smartphones hence need of a USSD-SMS application alternative.

The DawaMom application empowers pregnant and nursing mothers to self-monitor at home improving access to maternal health. This allows early detection of pregnancy-induced complications giving room for effective intervention.

Mothers with smartphones have resorted to pregnancy apps on the internet without guarantee of being accurate. With our partnerships we are working on getting certification and endorsement from the ministry of health of Zambia.

Problem or Opportunity

In 2019, 860,000 mothers in Zambia gave birth with 7 dying from pregnancy complications daily. This can be narrowed to the fact that mothers don't have access to right information and tools to help them with informed decision making early. Only 29% of mothers receive good quality antenatal care.

The World Health Organisation (W.H.O) recommends maternal mortality of less than 70/100,000 live births but in most Sub-Saharan countries its more than 200/100,000. The poor health infrastructure across the region is a leading cause, however can be mitigated by leveraging on technological tools.

Pregnant and nursing mothers don't have access to convenient maternal health care for better outcome. Also, health workers in marginalized communities don't have the right training and support they need to aid with service delivery.

In Zambia, more than 56.5% of the population live in rural and marginalized communities with distant and low-resource healthcare facilities. This makes maternal health care expensive and inaccessible to most pregnant and nursing mothers. The 43.5% of mothers in urban areas, the high cost associated with repeated doctors' consultation visit make most default recommended antenatal care.

Solution (product or service)

Dawa Health is an AI-powered digital platform connecting pregnant and nursing mothers to remote healthcare professionals. The platform has an interactive multi-lingual chat-bot helping mothers access better maternal health. The referral database was created by the medical team from the Obstetric and Gynecology guideline for Zambia.

The DawaMom mobile application is a tool tailored to advise mothers week on week on pregnancy management. It uses day of last menstrual period to calculate current week of pregnancy and expected delivery date. This makes the app help mothers with relevant information only without overwhelming them. The app has a baby section were mothers learn the different development stages their babies are going through.

We are currently researching and developing computer-vision algorithms to automate data collection from self-monitoring hardware. The self-monitoring hardware kit has an arm blood pressure monitor and urine dipsticks. This will allow early detection of pregnancy-induced conditions giving room for effective intervention.

Through our partnership with ZICTA (Zambia Information and Communication Technology Authority), and Africastalking.com we are developing a USSD/SMS alternative app for mothers with feature phones. The application will run parallel with our community health worker program in partnership with Amref Health Africa.

Competitors

GiftedMom (Cameroon)
Babymigo (Nigeria)
Virtual Doctors (Africa)
Traditional Clinics (Zambia & Zimbabwe)

Advantages or differentiators

Self-monitoring kits
Machine learning
Customer experience
Utility Patent (ARIPO)

Finance

Main indicators are Revenue, Gross Profit and Income After Tax.
Revenue in 5 years= ZMK 328,000,000 (USD 17,592,742.48)

Business model

The DawaMom self-monitoring kit leased at ZMK 100/month (USD 6)
The USSD/SMS application at ZMK 20 (USD 1.2)
Customer Lifetime Value (CLV)= ZMK 800 (USD42.91)

Money will be spent on

Procuring Self-monitoring kits (USD 50,000) thats 2000 kits.
Operations (USD 20,000)
Product Improvement (USD 5,000)
Reserve Capital (USD 25,000)

Offer for investor

12% stalk option

Team or Management

Risks

Culture barrier
Limited phone penetration
Expensive data prices
High regulation of medical sector

Incubation/Acceleration programs accomplishment

ACT in Africa Incubator, BongoHive Accelerator Program, ZICTA accelerator Program, VC4A Mentor-Driven-Capital Program

Won the competition and other awards

Peoples' Choice Award- BongoHive Accelerator, Southern Africa Startup Awards: Best Newcomer, Southern Africa Startup Awards: Brave Founder Beginnings, Design4Zim Challenge Winner

Invention/Patent

A Cardiology monitoring device that collects blood pressure, temperature and ECG recordings and send it wireless to a smartphone app. Patent filed July 2018 with African Regional Intellectual Property Organisation

Photos

Photo 1 - A digital health platform

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video