Photo - DiJo
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DiJo

DiJo - support, understanding and friendship in one service.

Moldova
Market: Internet and IT, Telecommunications, Services, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 21.04.2024
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Idea

DiJo is a mobile application and website that provides the opportunity to receive "click–through" support and communicate on topics of interest to the client with professional support operators. We are about support in difficult life situations and about friendly communication, which are provided by sensitive operators with a developed sense of empathy, a listener and the ability to support the interlocutor in any situation. We are not psychologists - we are friends who are ready to lend a shoulder to clients who need our help.

Current Status

There is a team, a mobile application with the ability to make calls is ready, and an administrative panel is ready.

Market

Psychological services market:
Global market size: $120 billion
US market Size: $75 billion
Canadian market Size: $15 billion
UK Market Size: $10 billion
Australian market Size: $5 billion
New Zealand Market Size: $1 billion

Problem or Opportunity

People face a number of difficulties and problems in their daily lives, including:
1. Emotional Stress: Many people experience stress, anxiety and depression due to various aspects of their lives such as work, relationships, finances and health.
2. Feeling of loneliness and isolation: In today's world, many people feel lonely due to the lack of close relationships or lack of social support.
3. Professional burnout: People working in stressful and stressful professions may face professional burnout, which leads to a deterioration in their psychological state.
4. Relationship difficulties: Problems in interpersonal relationships, including conflicts with partners, friends or family, can cause additional emotional stress and stress.
5. Emotion management Skills: Some people find it difficult to effectively manage their emotions and reactions to stressful situations.
The DiJo project aims to help customers deal with these issues by giving them access

Solution (product or service)

With the help of our service, clients will have the opportunity to receive professional support for various emotional disorders: professional burnout, emotional distress, loneliness, anger, etc. We are not psychological help, we can be classified more as friendly support who will listen, support and share life experiences or friendly advice.

Competitors

The best help, a space for conversations, 7 cups of tea, therapeutic communication, Conscious, calm and friendly conversations.

Advantages or differentiators

Quick registration, without passing long and difficult tests
Customer Privacy
Independent choice of the operator
Choosing a communication channel: chat/voice
Payment for the actual time of the call
Round-the-clock operation of the service
Communication without censorship

Finance

Sources of income:
The cost of a minute of conversation is $ 2 (B2C clients)
Monthly, seasonal (3 months) and annual subscriptions
Gift certificates
Corporate clients
Expenses:
Servers
Expansion of the server base
Percentage of operators
Salaries
Marketing
Development of new functionality

Business model

Channels of attraction:
1) Targeted advertising (Google, Facebook, LinkedIn)
2) SEO
3) E-mail marketing to attract companies (B2B customer segment)
4) Collaboration with bloggers on mutually beneficial terms
5) Referral program
6) Creating video content for TikTok and Instagram
7) Search for corporate clients through communication with HR directors on the Linkedin service
Market segments:
1) B2C
2) B2B – corporate discounts for employees and clients of companies
Customer retention:
1) Providing bonus minutes when replenishing the balance from a certain amount
2) Provision of bonus minutes under the referral program
3) Promotions and bonuses for customers who have not logged into the app for a long time
4) Providing high-quality support through three communication channels

Money will be spent on

Improvement of the mobile application and website
Salaries of key employees of the project
Entering the market

Offer for investor

Investments in the amount of $ 75,000/35% of the company's share

Risks

Legal risks are not to advertise yourself as "psychological help/support", and also not to use these words on the website / mobile application, and when communicating with clients. First of all, we are friends who are ready to listen and support in a difficult time for the client. After entering the market of psychological services with licensed therapists, this ban can be lifted.
Technical – constantly expanding servers, cyber security. As the load on the server base increases, it is necessary to expand the number of servers for constant and high-quality operation of the service.
Competition is the probability of an attempt by major market players to launch such a product.
Staff turnover and training of new operators – it is necessary to create a favorable environment for operators and work on fast and high-quality training of new operators.

Photos

Photo 1 - DiJo - support, understanding and friendship in one service.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
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