4 I LAB

Drunk Or Dead 2 is an exciting blend of survival and action that immerses players into a dangerous world ravaged by a zombie apocalypse.
With intricately developed characters and dynamic gameplay, players experience the tension and peril of the fight for survival. The unique mechanics not only feature a variety of weapons but also incorporate the use of alcohol as a crucial resource. Balancing dependence on alcohol with the struggle for survival creates an atmosphere of uncertainty.

We released a free prologue, and within a month, it was downloaded by 20,000 users. We have 5,500 wishlists on Steam. Currently, we are getting 150-200 downloads per day, and the reviews are positive.

Client Segments and Market for Drunk Or Dead 2:


Zombie Shooter Enthusiasts:


Segment Description: Includes individuals passionate about zombie-themed games, especially survival shooters.
Why They're Interested: Players in this segment appreciate the atmosphere of a zombie apocalypse, dynamic battles, and survival elements.


Cooperative Game Fans:


Segment Description: Encompasses players who prefer multiplayer cooperative experiences.
Why They're Interested: Drunk Or Dead 2 offers cooperative gameplay, strategic interaction, and the development of personal skills.


Dynamic Gameplay Aficionados:


Segment Description: Encompasses those who value dynamic battles, unconventional solutions, and unexpected plot twists.
Why They're Interested: The game provides an intensive and captivating experience with continuous action.


Zombieland and Black Humor Enthusiasts:


Segment Description: Includes those who welcome elements of black humor and unconventional approaches to the zombie theme.
Why They're Interested: Drunk Or Dead 2 blends a zombie apocalypse with humor elements inspired by films like "Zombieland."


Fans of Unusual Game Mechanics:


Segment Description: Consists of players seeking unconventional and interesting game mechanics.
Why They're Interested: The use of alcohol as a survival resource adds originality and arouses curiosity.


The market for Drunk Or Dead 2 includes a broad audience of zombie game enthusiasts, cooperative gaming fans, and those interested in unconventional shooters. The game's main competitive advantages lie in its unique plot, unusual mechanics, and elements of black humor, making it appealing to its target audience.

Drunk Or Dead 2 is an exhilarating survival shooter game with an intriguing plot. In this game, players will immerse themselves in a dangerous world engulfed by a zombie apocalypse, facing challenges of survival and unexpected plot twists.


The product offers unique opportunities for players:


Intriguing Plot: Drunk Or Dead 2 provides an exciting story about survivors trying to find shelter and unravel the mysteries of the zombie virus. Well-developed characters and unexpected events create emotional immersion in the gaming world.


Unique Gameplay Mechanics: The game features various types of weapons, including the ability to use alcohol as a crucial resource. This adds strategic aspects and risks unique to Drunk Or Dead 2.


Interaction and Choices: Players can interact with the surrounding world, making crucial decisions that influence the plot's development. The element of choice and consequences gives depth and non-linearity to the game.


Multiplayer Mode: The option to play in multiplayer mode adds a social element, allowing gamers to collaboratively fight zombies and survive as a team.


Emotional Character Development: Characters emotionally evolve in stressful and dangerous conditions, providing the game with depth and a human aspect.


Drunk Or Dead 2 offers a unique gaming experience, captivating players with its original mechanics, engaging plot, and the opportunity to make important decisions in the midst of an apocalypse.

Drunk Or Dead 2 is an exhilarating survival shooter game with an intriguing plot. In this game, players will immerse themselves in a dangerous world engulfed by a zombie apocalypse, facing challenges of survival and unexpected plot twists.

The product offers unique opportunities for players:

Intriguing Plot: Drunk Or Dead 2 provides an exciting story about survivors trying to find shelter and unravel the mysteries of the zombie virus. Well-developed characters and unexpected events create emotional immersion in the gaming world.

Unique Gameplay Mechanics: The game features various types of weapons, including the ability to use alcohol as a crucial resource. This adds strategic aspects and risks unique to Drunk Or Dead 2.

Interaction and Choices: Players can interact with the surrounding world, making crucial decisions that influence the plot's development. The element of choice and consequences gives depth and non-linearity to the game.

Multiplayer Mode: The option to play in multiplayer mode adds a social element, allowing gamers to collaboratively fight zombies and survive as a team.

Emotional Character Development: Characters emotionally evolve in stressful and dangerous conditions, providing the game with depth and a human aspect.

Drunk Or Dead 2 offers a unique gaming experience, captivating players with its original mechanics, engaging plot, and the opportunity to make important decisions in the midst of an apocalypse.

In the context of the game Drunk Or Dead 2, competitors and existing alternatives may include other games offering a similar experience to players in the zombie survival genre with elements of dark humor. Let's consider several potential competitors and alternatives:


Left 4 Dead 2:


This classic zombie shooter offers a cooperative survival experience with fast-paced action and numerous enemies. Drunk Or Dead 2 can compete by providing its unique features and gameplay mechanics.


Dead Rising 4:


This game also deals with the zombie survival theme but focuses on cool weaponry and hordes of zombies. Drunk Or Dead 2 may attract attention with its original story and unconventional gameplay elements.


Arizona Sunshine:


Virtual reality meets a zombie apocalypse in this game. Drunk Or Dead 2 can stand out with its emphasis on dark humor elements and the use of alcohol in the gameplay.


World War Z:


This cooperative survival game focuses on large zombie hordes. Drunk Or Dead 2 can draw attention with its atmosphere and unique tasks related to alcohol.
Interactive Investigations in VR:


For those seeking interesting VR experiences, there are alternatives in the investigation and adventure genre.
The decisive factor for competition and audience attraction can be the uniqueness of Drunk Or Dead 2, especially its storyline, gameplay mechanics, and elements of dark humor. Capturing the attention of the target audience through marketing, community feedback, and post-launch game support can also influence successful competition.

Drunk Or Dead 2 has several differentiators that give it uniqueness and set it apart fr om competitors:


Dark Humor and Alcohol Theme:


One unique aspect of the game is the use of dark humor and the integration of an alcohol theme into the gameplay. This creates an original style and atmosphere that can attract the target audience.


Creative Gameplay Mechanics:


Drunk Or Dead 2 offers unconventional tasks and missions related to alcohol and dark humor, bringing a fresh perspective to the zombie survival genre. Such creative gameplay mechanics are challenging to replicate.


Emotional Character Development:


An important distinction is the focus on the emotional development of characters in stressful and dangerous conditions. This can provide players with a deeper and more captivating experience compared to more traditional games in the genre.


VR Experience in Zombie Apocalypse:


Drunk Or Dead 2 provides a VR experience wh ere alcohol and dark humor combine with zombie survival. This may attract VR enthusiasts and create a more immersive interaction with the game world.


Scenario and Dialogues in "Zombieland" Style:


The presence of "Zombieland"-style elements in the scenario and dialogues adds uniqueness and creates a distinctive atmosphere that is challenging to reproduce.


These differentiators make Drunk Or Dead 2 a unique product in the zombie survival genre, offering players an engaging and original experience that is difficult to replicate by other competitors.

The further development of the project until release. Stage-by-stage marketing. Sales are projected to be from 100,000 to 500,000 copies in the first year on the Steam platform alone. On the Oculus Store and PSVR platforms, sales are expected to range from 200,000 to 1,000,000 copies.

Premium game priced at $25-30, with regular updates and the release of paid DLC ranging from $5-15. Sales channels: Steam, PSVR, Oculus Store.

Further development of the project until release.

Depending on the budget, the stake in the company ranges from 5 to 25%.

During the development of Drunk Or Dead 2, there are several potential risks that could impact the success of the business:


Industry Competition:


The emergence of other games with a similar atmosphere or innovative ideas could create competition, making it challenging to attract and retain an audience.


Technical Issues and Feedback:


Faults, programming errors, as well as negative player feedback, could adversely affect the game's reputation and reduce its appeal to potential users.
Shifts in Gaming Industry Trends:


Rapidly changing trends in the gaming industry could render the concept of Drunk Or Dead 2 less relevant or interesting to the audience, as player preferences are continually evolving.


Economic Crisis:


Economic difficulties related to global crises or regional financial problems could lead to a decrease in purchasing power and, consequently, a reduction in sales.


Technological Changes:


Sudden changes in the technological landscape, such as new requirements for VR equipment, could create a barrier to entry for some potential players.


Marketing Failures:


Ineffective marketing campaigns or unsuccessful promotion strategies could result in low brand recognition and insufficient attractiveness of the game to the target audience.


Dependency on a Single Game Genre:


Limiting the game to a specific genre (zombie survival) could make the product less resilient to changes in player preferences.


Addressing these risks requires flexibility in development strategy, attention to user feedback, and continuous monitoring of trends in the industry and society. A strong team capable of swiftly adapting to external changes is a key factor in successfully overcoming these challenges.

Our studio has repeatedly received awards for its projects, with the most notable being:

Best Multiplayer Games at Casual Connect 2015 in Tel-Aviv (Time Of Dragons)
Best VR Games at WN Prague 2017 (Drunk Or Dead)