UnderstandMe

‘Understand me’ is an innovative gadget, which solves the problem of misunderstanding, such as the “language barrier” between human and dog. It notifies the dog owner/dog handler/veterinarian about the dog feelings and needs, based on studies and experiments about the physiological changes of the dog.
Our team works on the dog language translator which will be based on high-tech “physiological changes recognition” technology.

This product has been in the phase of testing since 2017, our team has already spent some amount of money to clarify the existence possibility of the product idea and currently we are in the need of additional expenses for finishing the testing phase of the product and getting the final result.

Market
The ideal customer for ‘Understand Me’ dog translator is 25- 50 years old, male or female who owns a dog/dogs. More specifically, who owns a dog/dogs and treats them like family.
We consider two target groups: adult (people who will use it in purpose), young (people who will use it for entertainment)

Adult group
This group uses this product in the purpose of understanding, care, protection and training dogs.
The ideal customers are people between 25 and 50 years old, who own a dog or dogs. More specifically, who own a dog /dogs and treat them like family. The target has income of $15000+ per year and is willing to spend a significant amount of money for their pet per year. The pet is extension to their family and the creature that they adore.

Young group

This group is interested in original design and considers it as an entertaining part of the product. This group belongs to the generation of advanced technologies and tries to stay on trend. This target has income of $5000+ per year.

This innovative gadget solves the problem of misunderstanding, such as the “language barrier” between human and dog. It notifies the dog owner/dog handler/veterinarian about the dog feelings and needs, based on studies and experiments about the physiological changes of the dog.
Our team works on the dog language translator which will be based on high-tech “physiological changes recognition” technology. The specialists are collecting a large number of data about dogs’ heart beating, skin temperature, saliva texture, breathing manner, gestures, bark, whining and snarl. All data will be transformed into a new unique technology.

Problem & Solution
The product we are offering can solve the following problems:
• Health care by measuring heart rate, sleeping duration, temperature, analyzing salvia texture, counting steps, menstrual cycle detector for female dogs
• Behavior control of the dog by camera on the device, voice detector, dynamics, vibration
• Being aware of the dog’s feelings by voice detector, physiological changes detector, salvia detector, snarl detector
• Keeping in touch with the dog in distance 24/7
• Organize daily schedule easier and more productive

Competition
There are 2 companies which technically can count as competitors:
 "Bow-Lingual" as the North American version is spelled, is a computer-based dog language-to-human language translation device developed by Japanese toy company Takara and first sold in Japan in 2002.
 TalkDog intelligent dog translator. Established in 2008, Miracle (Hong Kong) International Trade Co.
Those 2 companies are based on dogs’ bark only and can notify 6 emotions.

Competition
Our features comparing with competitors

Company name BowLingual TalkDog UnderstandMe
Notifying emotions 6 6 12+
Smartphone connection support No No Yes
(by special app for Android, iOS, Windows Phone)
Camera No No Yes
( 24/7 online; 48 hrs. recording save or more depending on micro SD storage)
Microphone Yes Yes Yes
Dynamic No No Yes
Vibration No No Yes
Wi-Fi support No No Yes
Bluetooth support No No Yes
Distance control No No Yes
24/7 Health Control No No Yes
Heart Beat measure No No Yes
Temperature measure No No Yes
Snarl analyzer Yes Yes Yes
Sleep analyzer No No Yes
Wireless charger No No Yes
Changing belts - - Yes
Waterproof No No Yes
Voice detector Yes Yes Yes
Dog detector No No Yes
Dog voice detector No No Yes
Saliva analyzer No No Yes
Li-On battery No No Yes
Step counter No No Yes
Chat support Yes Yes Yes (SMS receiving)
GPS No No Yes
Reminder No No Yes
Diary Yes Yes Yes
Micro SD support No No Yes
Receiving/analyzing process About 10 seconds About 10 seconds Immediately
Languages support English/Japanese Japanese English, Russian, French, German, Italian, Spanish, Portuguese, Armenian (developing other languages in progress )
Technical support - - 2 years guarantee (in case of problems free solving)
Available on market USA Japan Worldwide
Physiological changes detector
No No Yes
Menstrual (Heat) Cycle detector/female dogs/ No No Yes /diary option also added/
Price Up to 395 USD - Up to 299 USD

Needed finances


No Item/ Location/ Tool/Service Quantity/duration Price Total
Experiment phase
1. Dogs with their owners 220 /different breed/ 0 (Volunteering)
2. Physiological tests (CT computer tomography, ECG electrocardiogram, chemical: blood and saliva tests) each dog x 10 at least 1700$ per dog 374.000 $
3. Laboratory analyzes Per 200 dog 15 $ per dog 3000$
Making the product
1. Lab territory Per 6 months 1000$ per month 6000$
2. Equipment 14 notebooks 1700$ per 1 23800$
3. Engineering equipment As needed - Abput 10.000$
4. Design equipment As needed - About 5000$
Staff -
5. Developing services 5 developers 1000$ permanently 30000$
6. Designers 3 500$ permanently 9000$
7. SEO, SMM specialists 2 300$ permanently 3600$
8. Outsource linguists If needed - Company covers
9. Engineers 5 345$ permanently 10350$
10. Lawyer 1 800$ permanently 4800$
11. Accountant 1 600$ permanently 3600$
12. Extra costs As needed - About 20000$
Total 483150$ With extra costs 503.150$

This product has been in the phase of testing since 2017, our team has already spent some amount of money to clarify the existence possibility of the product idea and currently we are in the need of additional expenses for finishing the testing phase of the product and getting the final result.

We suggest following deals:
● Temporal partnership in 5 years: 15 % of sales income annually; member of Board of Directors, involvement in any affair of the company
● Temporal partnership in 4 year: 20 % of sales income annually; interfere in the SMM, PR, Sales affairs of the company available
● Temporal partnership in 3 year: 30 % of sales income annually; interfere in the SMM affairs of the company available
● Temporal partnership in 2 years: 45% of sales income annually; without interfere in any affair of the company
● Temporal partnership in 1 year: 65% of sales income annually; without interfere in any affair of the company

There is 5% of probability of product functions fail.
Why Us?
Our team consists of dog owners, who have experience in taking care of dogs more than 10 years. Our goal is to get rid of the barriers between human beings and dogs. We are striving to make the relationship of these two groups more convenient. As you can see our grail is not just building business, it is more about socializing the dogs. Here is the reason why you should choose us.