Cullinan Vodka – A Diamond Among Vodkas

Cullinan Vodka is more than a drink — it’s a statement. Created in South Korea by a team of passionate entrepreneurs and distillers, Cullinan brings the brilliance and rarity of the world’s largest diamond into every bottle. Our mission is to redefine luxury vodka by combining Korean innovation with timeless elegance, and share it with the world.

The brand identity has been fully developed, equipment partially purchased, and pre-agreements secured with distributors in over 15 countries. The product formula, branding, and packaging design are complete. We are ready for the final production setup and international launch.

Target customers include:

Luxury spirit consumers (25–55 y/o) in the U.S., Russia, UAE, Japan, Korea, and Europe.

High-end restaurants, clubs, and hotel chains

Gift-giving and collectible markets

Premium alcohol importers and distributors

The global premium vodka market lacks high-quality products originating from East Asia, especially ones with unique cultural branding. There is a growing demand for luxurious, story-driven spirits that stand out in both taste and presentation.

Cullinan Vodka offers a premium vodka experience crafted in Korea, inspired by the largest diamond ever discovered. By combining unique branding, exceptional purity, and high-end packaging, we deliver a rare and desirable product designed for global markets.

Competitors include global vodka brands like Beluga, Grey Goose, and Belvedere. However, none are from Korea or offer a culturally inspired, diamond-branded concept with Korean purity and exclusivity.

“Made in Korea” positioning — first premium vodka with this identity

Unique storytelling and visual branding tied to Cullinan diamond

Cultural design integration (e.g., Korean flag elements)

Limited edition collector appeal

Pre-built export strategy with active leads

Revenue:

B2B wholesale (distributors, retailers)

Direct online sales (where allowed)

Limited edition product drops

Export contracts

Expenses:

Production and packaging

Certification, logistics, and compliance

Marketing and brand activation

Staff and operational costs

Model: Export-driven production + premium retail presence
Channels: International distributors, luxury F&B channels, and online sales
Key Metrics:

Number of distribution countries

Monthly bottles sold

Customer retention / reorder rate

Social media engagement and PR mentions

Equipment purchase & facility finalization

Packaging materials (bottle mold, label printing)

Initial production and export batch

Marketing campaigns and brand launches in key countries

We offer equity participation or profit-sharing options depending on the investor’s role. Strategic investors will have the opportunity to co-own one of the first premium Korean vodka brands and receive early access to global licensing rights and distribution channels.

Regulatory restrictions on alcohol sales/export in some countries

Initial brand recognition challenges in non-Asian markets

Logistic delays due to international freight conditions
Mitigation: Legal partners, experienced exporters, and regional marketing support

Not yet. However, the brand is being prepared for presentation to international startup platforms and accelerators in Korea and Europe.

Brand design and storytelling were developed by de.blur, a well-known Korean creative agency. The project is already receiving interest from international buyers and media outlets in the alcohol industry.