MUZA COFE

MUZA COFFEE is a modern coffee chain in the “to-go + mini café” format, combining:
☕ high-quality coffee

• A pilot launch has been conducted — strong demand confirmed
• Potential locations selected in 5+ major cities
• Brand identity, packaging, and naming completed
• Core team assembled: operations manager, barista trainer, marketing lead
• Agreements in place with equipment and coffee suppliers

• Primary customers: youth, students, office workers, freelancers
• Age group: 18–35
• Geography: cities with populations of 300,000+
• Estimated market size: $50–70 million annually (based on Uzbekistan’s coffee consumption)

• Uzbekistan lacks a national mid-priced coffee chain
• Global brands are expensive, while local kiosks lack quality
• Demand for affordable, high-quality coffee-to-go is rapidly growing among young people and office workers

MUZA COFFEE delivers high-quality, affordable coffee in a “to-go + mini café” format.
We offer:
• Fast service
• Trendy, cozy design
• Consistent quality
• Mobile ordering and transparent operations

• Global chains: Starbucks, Gloria Jeans (limited presence)
• Local cafés and kiosks: inconsistent quality, no branding
• Substitutes: office coffee machines, which lack the full café experience

• Strong, recognizable local brand
• Standardized flavor and service
• Affordable price with premium quality
• Fast to launch, easy to scale
• Eye-catching brand and packaging
• High-footfall, strategic location

Revenue Sources:
• Coffee, drinks, and pastry sales
• Brand collaborations & partnerships
• Franchise sales (future stage)

Cost Structure:
• Rent, ingredients
• Salaries
• Marketing
• Equipment amortization
• Central operations

Business Model:
B2C — high-volume beverage and snack retail sales

Sales Channels:
• On-site sales
• Mobile orders via app (future stage)
• Delivery apps (e.g., Yandex Go, Express24)

Key Metrics:
• Average check: $2.5–3
• Revenue per shop: $3,500–5,000/month
• Payback period: 18–24 months
• ROI: 50–70% annually

• Launch of 25 coffee shops: $300,000
• Equipment and accounting systems: $50,000
• Marketing and branding: $40,000
• Management team and office: $30,000
• Reserve and working capital: $80,000

• Investment required: $500,000
• Equity share: 25–30%
• Returns: dividends + optional buyback in 3 years
• Terms: full transparency, financial reporting, CRM access, strategic involvement
• Bonus: participation in scaling and strategic planning

• Currency volatility (minimized through local sourcing and fixed contracts)
• Market competition (countered by rapid scaling and branding)
• Location misjudgment (reduced via traffic analysis and soft openings)

• Open to acceleration/incubation programs (applications in progress)
• In talks with Ground Zero accelerator (Tashkent)
• Participated in Startup Weekends and pitch events supported by IT-Park

• Winner of the Startup Day Samarkand business idea contest
• Finalist in a youth entrepreneurship support program by USAID (2024)