FlexiShift targets two primary customer segments:
1. Workers:
Location: Primarily in Uzbekistan, with a focus on major cities like Tashkent, Samarkand, Bukhara, and Fergana.
Age: 18-35 years old (students, freelancers, people seeking side gigs).
Characteristics:
Active smartphone users.
Seeking flexible work schedules.
Value convenience, security, and fast payments.
Number of potential clients:
Approximately 12-13 million people aged 18-35 in Uzbekistan (potential FlexiShift users).
The short-term employment market is actively developing, and the share of flexible employment is growing.
There is no precise data on the short-term employment market in Uzbekistan, but it is possible to focus on indirect indicators: the growth of freelancing, online platforms for finding services (e.g., Yandex.Services), as well as data from other countries with similar economies.
2. Companies:
Location: Uzbekistan, focus on small and medium-sized businesses in various industries (retail, HoReCa, event agencies, logistics, etc.).
Characteristics:
Need short-term staff.
Seeking efficient and affordable hiring solutions.
Value convenience, speed, and reliability.
Number of potential clients:
The exact number of companies that need short-term staff is difficult to estimate.
It is possible to focus on the total number of small and medium-sized enterprises in Uzbekistan (over 500,000).
The growth of the gig economy and the trend towards outsourcing are increasing the potential market for FlexiShift.
Global and local market:
Global market: The flexible employment market is growing rapidly worldwide. According to Statista, the global gig economy market was worth $348 billion in 2021 and is projected to grow to $873 billion by 2028.
Local market: In Uzbekistan, the flexible employment market is in its early stages of development but has great potential for growth. There is no precise data on the market size, but indirect indicators (growth of freelancing, online platforms for finding services) indicate its active development.
FlexiShift has every chance of becoming the leading platform in the short-term employment market in Uzbekistan, given the large potential market, the lack of direct competitors with similar functionality, and the growing popularity of flexible forms of employment.