Construction Company SPEKTR

Given the significant number of old premises and new constructions in Tbilisi and Batumi, along with the high demand for their renovation and the economic boom occurring in Georgia, we are expanding our business. We are seeking investments to increase our workforce and implement a large-scale marketing campaign. The business plan and development strategy have been developed.

Currently, our performance does not align with the project's ambitions. At the level of several construction teams, resources are needed to create a comprehensive marketing strategy, brand creation, increase the number of specialists on contracts, purchase tools, register the company, and rent a small office. Investments are necessary to expand our activities; all necessary preparations have been made for this stage. For any details, please contact us via WhatsApp.

The market is constantly evolving, with demand growing every month. There is a significant shortage of skilled professionals and companies capable of solving tasks with proper service.

With the first round of investment attraction, the sole proprietorship will be reformatted into an LLC in Georgia, with an office in Tbilisi. Expenses for re-registration of documents and payment for legal consultations will be necessary.

Attracting investment will allow the creation of a renovation and maintenance company in the shortest possible time based on the experience gained. We plan to hire 8 teams in Tbilisi and Batumi, ensure a constant flow of orders for the company, and start paying dividends to investors from the third month.

Competitors
The quality of renovation and service in Georgia is generally low, and all our competitors have significant drawbacks:
1. Renovareo
o Services: Comprehensive renovation and finishing of apartments and houses, including "turnkey" repairs and work from rough to fine finishing.
o Prices: Standard renovation - $170/sq.m, premium - $230/sq.m.
o Advantages: Full project control, use of quality materials, individual approach to each project.
o Disadvantages: The company does not engage in partial repairs, which limits its market.
2. GANI Interiors
o Services: Custom interior design and construction work, full cycle from concept to project implementation.
o Prices: Depending on the level of materials used and the complexity of the work.
o Advantages: Use of European standards and materials, experience with premium properties, "turnkey" project management.
o Disadvantages: Focus on the premium segment, limiting service accessibility for a wider range of clients.
3. Reinvest
o Services: Renovation of apartments in various states (rough, fine, green frame), as well as old and recently renovated apartments.
o Prices: Depends on the condition of the apartment and materials used but provides comprehensive estimates and an individual approach.
o Advantages: Flexibility in working with different types of real estate, detailed estimates, and work plans.
o Disadvantages: High costs when working with historical buildings and old properties.
4. TD Construction
o Services: Renovation of apartments and houses, including design projects, visualization, phased and "turnkey" renovation.
o Prices: Affordable prices depending on the volume and complexity of the work.
o Advantages: Wide range of services, possibility of partial repairs, phased payment.
o Disadvantages: Possible limitations in terms and quality of work depending on the project.
5. EvoSpace
o Services: Architecture, interior design, construction, and "turnkey" renovation using premium materials.
o Prices: Fixed prices depending on the plan and project scale.
o Advantages: High-quality materials and work, warranty on all types of work, remote control capability.
o Disadvantages: Focus on the premium segment, limiting service accessibility for a broader range of clients.

Advantages or Differentiators
Competitive advantages of "LLC Spectrum":
1. Wide Range of Services: Including renovation, cleaning, pest control, and brokerage services, meeting diverse customer needs.
2. High-Quality Services: Use of modern technologies and materials, strict adherence to quality standards.
3. Flexibility and Accessibility: "Handyman for an hour" services and the ability to quickly respond to customer requests.
4. Comprehensive Approach: From minor repairs to complete maintenance of real estate.
5. Local Presence: Offices and staff in Tbilisi and Batumi, enabling quick response to customer requests and ensuring high service quality.

Sources of income: requests for residential repairs, pest control, renovation, construction. Sources of expenses: building materials, employee salaries, legal expenses for establishing an LLC in Georgia, marketing expenses.

Business Model

Description of the Business Model:
Target Audience: Apartment and house owners, tenants, foreigners, businesses in Tbilisi and Batumi.

Value Proposition: Comprehensive repair and maintenance services, including "handyman", cleaning, and pest control services, delivered quickly and efficiently.

Sales Channels:

Online Channels: Company website, social media.
Offline Channels: Print media advertising, collaboration with real estate agencies.
Sources of Income: Payment for repair work, handyman services, cleaning, and pest control services.

Key Resources: Qualified personnel, modern equipment, high-quality materials.

Key Partners: Material suppliers, real estate agencies, marketing agencies.

Key Activities: Selling services, performing repair and maintenance work, marketing, and promotion.

Cost Structure: Salaries, office rent, marketing expenses, purchase of materials and equipment.

Sales Channels
1. Online Channels:

Company Website: Main channel for attracting customers and presenting services. Includes service descriptions, portfolio, customer reviews, and contact information.
Social Media: Facebook, Instagram, LinkedIn for promoting services, posting projects, promotions, and company news.
Contextual Advertising: Google Ads to attract the target audience to the website.
2. Offline Channels:

Print Media Advertising: Flyers, business cards, advertisements in local newspapers and magazines.
Collaboration with Real Estate Agencies: Recommendations from real estate agencies for clients needing property repair or maintenance.
Participation in Real Estate Exhibitions and Fairs: Presentation of company services and attracting new clients.
Key Metrics
1. Financial Metrics:

Revenue: Total income from service sales.
Net Profit: Difference between income and expenses, including taxes.
Sales Profitability: Net profit divided by revenue.
2. Operational Metrics:

Number of Completed Projects: Number of completed repair and maintenance works.
Average Order Value: Average size of service orders.
Project Completion Time: Average time spent on completing one project.
3. Marketing Metrics:

Website Traffic: Number of unique visitors to the website.
Lead Conversion Rate: Percentage of website visitors who become customers.
Social Media Activity: Number of followers, likes, comments, and shares.
4. Service Quality:

Customer Satisfaction: Customer ratings and reviews of the provided services.
Repeat Order Frequency: Percentage of clients returning for repeat services.
Conclusion
The business model of "IP Spectrum" is aimed at providing comprehensive and high-quality property repair and maintenance services. Effective use of online and offline sales channels, along with constant monitoring of key metrics, will help the company quickly secure its niche in the Tbilisi and Batumi markets, achieving the set goals for profitability and revenue growth.

Business expansion, creation of a sustainable brand, large-scale marketing campaign, re-registration to LLC.

We offer transparent cooperation terms. The investor receives a share in the business. Everything is documented, including the business share and dividends. Initially, we offer a 30% share and 15% dividends. Details upon personal negotiations.

There are risks in any business and in the renovation sector. The main risks are miscalculations and errors in renovations. Therefore, only experienced foremen and estimators should be on site. This almost completely mitigates risks.

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