Indonesia
Market: Internet and IT, Education, training, Services, Artificial Intelligence, Mobile applications
Stage of the project: Operating business
Our product provides tools for automating sales processes, which helps FMCG, Retail, Distributor and Outsourcing companies streamline their operations and improve efficiency in managing their field teams with our AI Driven features analytic, summary, suggestion. OPTIMUS is an AI-driven Sales Force Automation platform designed for the frontline economy. This is not another generic SaaS dashboard It doesn’t just track activity it understands, predicts, and optimizes it.
Current Status
Our Traction that our platform used by some sectors companies until today from tobacco, farmacy, cosmetic, and consumer goods sector with more than 10millions store have been taging, serve, capture, monitor in general trade and modern trade store or outlets across Indonesia. As of Q1 2026: $18.2K MRR $218K ARR 4,800+ daily active users 15M+ Outlets Monitoring
Market
Core Focus — Enterprise B2B (Primary Growth Engine) Target large and mid-market FMCG, Retail, and Distribution enterprises with nationwide field sales teams. Direct enterprise sales Contract-based deployments (multi-location, multi-user) Expansion via seat growth + feature upsell Secondary Focus — Agencies & Outsourcing Partners (Scalable Distribution) Partner with field marketing agencies, outsourcing firms, and event operators managing large frontline workforces. Channel-led customer acquisition Faster rollout through bundled labor + software offerings Lower CAC via shared sales motion Expansion Focus — Adjacent Verticals (Optional Upside) Selective pilots in Manufacturing, Security, and Construction sectors where field operations and compliance tracking are critical.
In Indonesia alone, there are 7.3 million field sales and frontline workers across FMCG, retail, distributors, factories, and outsourcing agencies. our TAM with 7million users, which is 100% market capture is 334million revenue total usd per year our SAM with 735k users, which is 10% market capture is 33,4million revenue total usd per year and our confident level SOM with 368k users, which is 5% market capture with 16,7million revenue total usd per year At an average subscription of $3.80 per user per month: TAM: $334.8M per year SAM (10% reachable): $33.48M per year Our initial confident SOM target (5%): $16.78M per year
Problem or Opportunity
SaaS/SFA - OPTIMUS Field sales in FMCG, retail, and distribution are broken. Today: 60% of field teams still use manual reporting Data is delayed, fragmented, and unreliable Fraud is hard to detect There is no real-time decision intelligence And managers have zero visibility into what’s really happening on the ground.
This causes: Wasted budgets Slow reactions to market changes Inaccurate promotion execution Lost revenue And massive inefficiency at scale That’s people operating without a real-time brain. This is what we replace with OPTIMUS
Solution (product or service)
OPTIMUS is an AI-driven Sales Force Automation platform designed for the frontline economy. This is not another generic SaaS dashboard It doesn’t just track activity it understands, predicts, and optimizes it. We combine: Real-time field tracking Fraud-proof validation: Dev id-locked devices, GPS validation, Watermarked photos Face recognition, AI analytics, Market intelligence, Promotion compliance checks, Competitor tracking, Stock monitoring, And route optimization, And a fully customizable enterprise ecosystem Into one platform with Automated reporting & AI analytics like. Full Customization, Every client gets workflows tailored to their operations. White Labeling, Many enterprise clients want their own branded platform., AI-native architecture Not dashboards but summary and decision engines, Dedicated infrastructure Built for real field conditions, In-House Services, Ecosystem lock-in. We don’t just sell. We operate.
This gives companies a live, accurate picture of what’s actually happening in the field. Everything you see here is already in production within Complex workflows, High fraud risk We don’t just record activity we verify it, analyze it, and turn it into intelligence.
Competitors
Today, companies use tools like: Pitjarus Repsly Hanoman Digistrike TREC These tools have some major limitations: Limited customization No white labeling No AI intelligence layer No Ecosystem support They are tools. We are a system and later can be infrastructure.
Advantages or differentiators
Full Customization, Every client gets workflows tailored to their operations. White Labeling, Many enterprise clients want their own branded platform., AI-native architecture. Not dashboards but summary and decision engines, Dedicated infrastructure Built for real field conditions, In-House Services, Ecosystem lock-in. We don’t just sell. We operate. This makes us very hard to replace. Roadmap to integrated ecosystem with HR, Social Med, E-comm, Fintech We don’t think just in apps for long term. We think in systems. Our goal is to become ecosystem later to core infrastructure
Finance
Core Unit Economics — OPTIMUS (FY 2025) 2025 Financial Highlights Total Revenue: $201.8K Net Profit: $104.7K Gross Margin: 51.9% Users (Annual): 43,981 Active Subscriptions (Dec): 4,511 Avg. Annual Churn: ~1% (enterprise-grade retention) Recurring Revenue Profile Average MRR: $17.0K ARR Run-Rate: $204.1K Revenue Quality: 100% recurring SaaS subscriptions Enterprise B2B contracts (FMCG, Retail, Distributors) Per-User Economics Average Active Users (Monthly): ~3,700 ARPU (Monthly): $4.59 / user Monthly Net Profit: $8.9K Profit per User (Monthly): $2.40
Business model
We operate a multi-revenue model. Core SaaS subscriptions are our base. On top of that, we offer white-label deployments, technology mobile & web development, infrastructure hosting, and API integrations, and fintech services. This increases ARPU and makes us sticky. Second, managed services and in-house outsourcing which increases contract value, retention, and lifetime value.
Money will be spent on
Investment Ask $1.25M Seed Round To accelerate OPTIMUS (AI-driven Sales Force Automation) and scale the In-House Labor Outsourcing business across Indonesia’s FMCG, Retail, and Distribution sectors. Deployment Horizon: 24 months Objective: Capture category leadership in enterprise SFA while expanding high-margin, recurring services revenue. Use of Funds Breakdown
Must evaluate technological developments Follow the flow and integrate with technological developments Security risk for app and mobile development Server breach for security network