Photo - RAMEZA MEDIA INOVASI
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RAMEZA MEDIA INOVASI

SaaS, SFA

Indonesia
Market: Internet and IT, Education, training, Services, Artificial Intelligence, Mobile applications
Stage of the project: Operating business

Date of last change: 16.03.2026
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Idea

Our product provides tools for automating sales processes, which helps FMCG, Retail, Distributor and Outsourcing companies streamline their operations and improve efficiency in managing their field teams with our AI Driven features analytic, summary, suggestion.
OPTIMUS is an AI-driven Sales Force Automation platform designed for the frontline economy.
This is not another generic SaaS dashboard
It doesn’t just track activity
it understands, predicts, and optimizes it.

Current Status

Our Traction that our platform used by some sectors companies until today from tobacco,
farmacy, cosmetic, and consumer goods sector with more than 10millions store have been taging, serve,
capture, monitor in general trade and modern trade store or outlets across Indonesia.
As of Q1 2026:
$18.2K MRR
$218K ARR
4,800+ daily active users
15M+ Outlets Monitoring

Market

Core Focus — Enterprise B2B (Primary Growth Engine)
Target large and mid-market FMCG, Retail, and Distribution enterprises with nationwide field sales teams.
Direct enterprise sales
Contract-based deployments (multi-location, multi-user)
Expansion via seat growth + feature upsell
Secondary Focus — Agencies & Outsourcing Partners (Scalable Distribution)
Partner with field marketing agencies, outsourcing firms, and event operators managing large frontline workforces.
Channel-led customer acquisition
Faster rollout through bundled labor + software offerings
Lower CAC via shared sales motion
Expansion Focus — Adjacent Verticals (Optional Upside)
Selective pilots in Manufacturing, Security, and Construction sectors where field operations and compliance tracking are critical.

In Indonesia alone, there are 7.3 million field sales and frontline workers across
FMCG, retail, distributors, factories, and outsourcing agencies.
our TAM with 7million users, which is 100% market capture is 334million revenue total usd per year
our SAM with 735k users, which is 10% market capture is 33,4million revenue total usd per year
and our confident level SOM with 368k users, which is 5% market capture with 16,7million revenue total
usd per year
At an average subscription of $3.80 per user per month:
TAM: $334.8M per year
SAM (10% reachable): $33.48M per year
Our initial confident SOM target (5%): $16.78M per year

Problem or Opportunity

SaaS/SFA - OPTIMUS
Field sales in FMCG, retail, and distribution are broken.
Today:
60% of field teams still use manual reporting
Data is delayed, fragmented, and unreliable
Fraud is hard to detect
There is no real-time decision intelligence
And managers have zero visibility into what’s really happening on the ground.

This causes:
Wasted budgets
Slow reactions to market changes
Inaccurate promotion execution
Lost revenue
And massive inefficiency at scale
That’s people operating without a real-time brain.
This is what we replace with OPTIMUS

Solution (product or service)

OPTIMUS is an AI-driven Sales Force Automation platform designed for the frontline economy.
This is not another generic SaaS dashboard
It doesn’t just track activity
it understands, predicts, and optimizes it.
We combine:
Real-time field tracking
Fraud-proof validation:
Dev id-locked devices,
GPS validation,
Watermarked photos
Face recognition,
AI analytics,
Market intelligence,
Promotion compliance checks,
Competitor tracking,
Stock monitoring,
And route optimization,
And a fully customizable enterprise ecosystem
Into one platform with Automated reporting & AI analytics like.
Full Customization, Every client gets workflows tailored to their operations.
White Labeling, Many enterprise clients want their own branded platform., AI-native architecture
Not dashboards but summary and decision engines, Dedicated infrastructure
Built for real field conditions, In-House Services, Ecosystem lock-in.
We don’t just sell. We operate.

This gives companies a live, accurate picture of what’s actually happening in the field.
Everything you see here is already in production within Complex workflows, High fraud risk
We don’t just record activity we verify it, analyze it, and turn it into intelligence.

Competitors

Today, companies use tools like:
Pitjarus
Repsly
Hanoman
Digistrike
TREC
These tools have some major limitations:
Limited customization
No white labeling
No AI intelligence layer
No Ecosystem support
They are tools.
We are a system and later can be infrastructure.

Advantages or differentiators

Full Customization, Every client gets workflows tailored to their operations.
White Labeling, Many enterprise clients want their own branded platform., AI-native architecture.
Not dashboards but summary and decision engines, Dedicated infrastructure
Built for real field conditions, In-House Services, Ecosystem lock-in.
We don’t just sell. We operate.
This makes us very hard to replace.
Roadmap to integrated ecosystem with HR, Social Med, E-comm, Fintech
We don’t think just in apps for long term. We think in systems.
Our goal is to become ecosystem later to core infrastructure

Finance

Core Unit Economics — OPTIMUS (FY 2025)
2025 Financial Highlights
Total Revenue: $201.8K
Net Profit: $104.7K
Gross Margin: 51.9%
Users (Annual): 43,981
Active Subscriptions (Dec): 4,511
Avg. Annual Churn: ~1% (enterprise-grade retention)
Recurring Revenue Profile
Average MRR: $17.0K
ARR Run-Rate: $204.1K
Revenue Quality:
100% recurring SaaS subscriptions
Enterprise B2B contracts (FMCG, Retail, Distributors)
Per-User Economics
Average Active Users (Monthly): ~3,700
ARPU (Monthly): $4.59 / user
Monthly Net Profit: $8.9K
Profit per User (Monthly): $2.40

Business model

We operate a multi-revenue model. Core SaaS subscriptions are our base.
On top of that, we offer white-label deployments, technology mobile & web development, infrastructure hosting, and API integrations, and fintech services.
This increases ARPU and makes us sticky.
Second, managed services and in-house outsourcing which increases contract value, retention, and lifetime value.

Money will be spent on

Investment Ask
$1.25M Seed Round
To accelerate OPTIMUS (AI-driven Sales Force Automation) and
scale the In-House Labor Outsourcing business across Indonesia’s FMCG, Retail, and Distribution sectors.
Deployment Horizon: 24 months
Objective: Capture category leadership in enterprise SFA while expanding high-margin, recurring services revenue.
Use of Funds Breakdown

45% — Growth & Sales Execution | $0.56M
Scale enterprise B2B sales team (FMCG, Retail, Distributors, Agencies)
Execute targeted go-to-market campaigns and account-based sales
Build strategic channel & outsourcing partnerships nationwide
Accelerate client acquisition toward 40,000 paid users and +35 enterprise accounts
Outcome: Faster ARR growth, stronger market penetration, predictable pipeline.

35% — Product Leadership & AI Platform | $0.43M
Advance proprietary AI/ML engine (predictive analytics, forecasting, route optimization)
Launch next-phase ecosystem modules:
OPTIMUS AI Analytics Suite,
HRIS integration,
E-commerce & financial ecosystem components,
Increase platform stickiness, upsell potential, and ARPU
Outcome: Defensible technology moat and long-term platform differentiation.

20% — Operational & Organizational Scaling | $0.26M
Expand and professionalize managed services & in-house labor outsourcing,
Strengthen senior leadership and operational governance,
Scale secure infrastructure (dedicated servers, reliability, compliance readiness)
Outcome: Enterprise-grade execution, scalability, and operational resilience.

Expected Impact
ARR trajectory: ~$1.8M run-rate within 12 months post-funding
Revenue potential: ~$16–18M annual revenue by 2031
Unit economics: High gross margin SaaS + recurring services hybrid
Market position: Category-defining SFA + workforce ecosystem in Indonesia
Exit Pathways
Strategic acquisition by:
Regional SaaS / HRTech / MarTech platforms
Large agencies & enterprise solution providers
Series A / B growth rounds
Long-term IPO potential

Offer for investor

1. Equity,
2. Share income net by yearly,
3. Loan & debt interest with 12% per Anum,

Team or Management

Risks

Must evaluate technological developments
Follow the flow and integrate with technological developments
Security risk for app and mobile development
Server breach for security network

Incubation/Acceleration programs accomplishment

N/A

Won the competition and other awards

N/A

Photos

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation