OPEN WEST AFRICA

Ensure a constant quantity and quality of products and services related to import-export
throughout the African and international trade chain. Strengthen logistics and transport
capacities for people and goods.

OPEN WEST AFRICA company is already at a very advanced level. We already have the licenses, are carrying out activities. However, most of the equipment is rented. Also note that the company management is already established and the members of the management team are well defined.

The company composes of a President at the top providing leadership, working with management to establish long range goals, strategies and policies. A Managing director at the
helm of day to day operations, Operations staff , Business development, finance and technical
staff for the company and support staff at all levels. All these along with their collective experiences of over 20 years experience and the external partners gives us a unique and niche position for the company.

OPEN WEST AFRICA targets a diverse range of customer segment, including.
• Businesses engaged in import-export activities requiring reliable transport services for their
goods.
• Individuals and families needing urban and rural transport services for commuting and travel.
• International travelers seeking safe and efficient transport options.
• E-commerce Companies looking for logistics partners to facilitate their delivery opérations.
• Agricultural producers and agro-pastoralists in need of transport solutions for their produits.
• Tourists who travel to discover tourist sites.
• Processing plants that solicit transport and logistics agencies.
• Groups linked to the public, personal, medical sectors. Transport and logistics are in
permanent demand and inseparable from other economic and social activities.

OPPORTUNITIES
• Specialized Services : OPEN WEST AFRICA can differentiate itself by offering specialized
services such as transport of agricultural products, solar kits, and building electricity, catering
to specific customer needs.
• Technology Integration : Leveraging technology for efficient tracking, scheduling, and
customer service can enhance the company’s competitive edge.
• Strategic Partnerships : collaborating with local business, e-commerce Platforms, and
international organization can expend OPEN WEST AFRICA’s reach and market présence.
• Branding and Marketing : Investing in branding, advertising, and promotional activities can
increase brand awareness and attract more customers.
• Expansion Opportunities : Exploring opportunities to expand services to other continents and
tapping into emerging markets can drive growth for OPEN WEST AFRICA.

• Obtaining the license and intellectual property in the target countries.
• To settle in all West African countries in the next 5 years.
• Operate at planned full capacity by 2030.
• To become the benchmark company in transport and logistics ; Import-export in the next 5
years.
• Have access to all port, rail, air, maritime and road activities in several countries.

The transport and logistics industry in WEST AFRICA is compétitive, with both local and
international players the competition will come from the top 10 transport companies in the
business with a combined experience of 20-30 consistent years in the sector and they make up
70-80% of the transport and logistics activities. However after studying the sector for a while,
the company should be in a position to make inroads in the first three years to put them within
range of the top 10 space. This merit is based on the quality of the additional activities and
services that the OPEN WEST AFRICA company will make available to customers.

Competitive Edge
• The company has a fresh perspective from the outside looking in which allows it to spot
opportunities that are lost on the industry insiders.
• The small volume operation will allow the company maintain high quality services and scale
volumes in phases while maintaining quality.
• The company intends to do contract processing and storage and even shipping as means of
creating alternative revenue streams.
• The company’s planned close association with downstream partners and customers will
guarantee ut gets great volume of services
• Its small size will allow the company make quick decisions and move on them with even
greater speed compared to larger competitors.

• Focus on Customer Experience : Priortize customer satisfaction by offering reliable, timely,
and cost-effective transport services.
• Diversify Service Offering : Explore New service lines and expand into related sectors to
capture a broader market segment.
• Invest in Technology : Embrace digital solutions for efficiency, real-time tracking, and
customer engagement.
• Build Strategic Partnerships : Collaborate with industry stakeholders, government agencies,
and trade associations to enhance market presence and credibility.
• Monitor Market Trends : Stay abreast of industry trends, costumer preferences, and regulatory
changes to adapt proactively and seize growth opportunities.
• Adequate remunerations for the sales and marketing staff will incentivize them to meet
company targets.
• Adaptive pricing and strategic partnerships with stakeholders up and down .

The startup costs of $ 27,890,000 is mostly the initial office equipment, land
rent/lease/acquisition, licensing obligations and other costs associated with starting the
transportation and logistics business line. Start-up assets include various transportation
equipment, computer and technical equipment, housing with storage space, and personnel
transportation and related expenses. The estimated price of $ 5,000,000 is the purchase price of
the land to house the business premises and administrative procedures (licenses and legal
rights). It is not fixed and will vary depending on fluctuating prices and prevailing conditions,
but the company will make the best use of what is available within its budgets and plans. The
land must be adequate for offices and storage facilities. Alternative locations for warehousing
will be sought for rental or outright purchase. Other costs are grouped together but
include various categories of licenses for trade, export, processing and associated activities.

Challenges And Risks
• Regulatory Compliance : Adhering to local regulations and obtaining necessary permits and
licences for operating in different countries can be challenging.
• Infrastructure Limitations : Inadequate transport infrastructure in some regions may impact
service delivery and operational efficiency.
• Compétition : Intense competition from established players with strong market presence poses
a threat to OPEN WEST AFRICA’s market share.
• Economic Volatility : Fluctuations in economic conditions and currency exchange rates can
affect the company’s profitability and growth prospects.
• Technological Disruption : Rapid advancement in technology and digitalization may require
OPEN WEST AFRICA to adapt and innovate to stay comptitive.