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SuperGenia

USA
Market: Education, training
Stage of the project: Operating business

Date of last change: 11.09.2024
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Idea

Supergenia is an online platform to help talented kids be discovered. It is “LinkedIn” for kids - run by parents. There are two sides in the app -  Parents (talent suppliers)  and Recruiters (talent s

Current Status

- MVP launched 2022
- We used the last two years to understand our users' needs (both sides) and help them connect
- Registered 2000 + users (supply side, mostly parents from 25 countries) 
- Delivered 20+ success cases (kids discovered, admissions offered through SuperGenia digital profile)
- Grew demand side (engaged 15 Bay area and 5 international private schools, esport coaches agency, and an esport federation).
- Finalizing IOS app (Launching October, 2024)

Problem or Opportunity

There is no effective and trusted way to discover global young talent (4-18)

Solution (product or service)

Online platform that helps talented kids be discovered - LinkedIN for kids, run by parents. It allows recruiters, aka schools, coaches or companies to source and connect with the global young talent directly.

There are two sides on the platform - parents (talent suppliers) and recruiters (talent seekers). Parents register to create kids digital portfolios. recruiters search for talent and connect with parents.

Business model

Our revenue streams are: subscription, advertisement and data. Business model is  - freemium with free, premium ($2.99/mo) and pro ($29/mo) membership. Ads are estimated to start as we reach 15k users (demand side promoting service/boosting profile on SG or third party ads). Data (to be collected) is not related to kids or anything bridging the COPPA compliance.
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