Photo - Electrr, Inc.
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Electrr, Inc.

Unlimited EV charging, cybersecurity, & AI remote checkups.

USA, California
Market: Auto Maintenance, Transport, Services, Electronics, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 02.08.2024
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Idea

Electrr will revolutionize electric vehicle (EV) ownership with a comprehensive subscription service offering unlimited charging, advanced cybersecurity, and AI-powered support.

Current Status

- On track to complete the initial version of our user-friendly app and integrate it with our planned network of charging stations.

- Established key partnerships with technology providers, including Google, Amazon AWS, and Microsoft, who have committed $700,000 in cloud credits to support our technology development.

- Conducted extensive market research and user surveys to refine our service offering and ensure alignment with market needs.

- Expected completion of technology development and app testing.

- Planned launch of pilot programs and initial marketing campaigns.

Market

Electrr targets tech-savvy, environmentally conscious EV owners, including professionals and businesses.

Location:
Throughout the USA, with a focus on urban and suburban areas with high EV adoption.

Target Age Group:
Primarily 25-45 years old, with additional focus on 45-65 years old.
Market Size and Development:
- Market Size: Over 1 million EVs sold in the U.S. in 2023, with the global EV charging infrastructure market valued at $21 billion and growing.
- Development: The market is expanding due to increased EV adoption, government incentives, and a push for sustainable energy solutions.

Problem or Opportunity

- Limited Charging Infrastructure: Insufficient charging stations make long trips and urban mobility difficult.

- High Costs: The expense of EV ownership can be prohibitive, including the initial purchase price and maintenance.

- Security Concerns: EVs are vulnerable to cybersecurity threats, risking personal and vehicle data.

-Lack of Comprehensive Diagnostics: Many EVs lack advanced diagnostic tools, leading to potentially undetected issues and suboptimal performance.

Solution (product or service)

- Unlimited Charging at a Fixed Monthly Rate: A subscription model that provides unlimited access to charging stations.

- Advanced Cybersecurity: Real-time monitoring and protection against cyber threats.

- AI-Powered Remote Check-Ups and Diagnostics: Intelligent systems that perform regular diagnostics and maintenance remotely.

- Comprehensive Support Services: Complete support for remote diagnostics, adjustments, and software updates.

- Seamless Integration with Renewable Energy Sources: Efficient use of renewable energy to power charging infrastructure.

Competitors

1. ChargePoint:
- Overview: One of the largest and most established EV charging networks with a wide range of products and services.
- Strengths: Extensive network, brand recognition, and strong partnerships.
- Weaknesses: Higher prices and potentially less focus on innovative features compared to emerging competitors.

2. Tesla Supercharger:
- Overview: A proprietary network of fast-charging stations developed by Tesla, primarily for Tesla vehicles.
- Strengths: Fast charging speeds, integrated with Tesla's vehicles and ecosystem.
- Weaknesses: Limited to Tesla vehicles, which restricts market reach.

3. EVgo:
- Overview: A major EV charging network offering fast charging across the U.S.
- Strengths: Extensive fast-charging network and partnerships with various automakers.
- Weaknesses: Competitors may offer more innovative or user-friendly solutions.

4. Blink Charging:
- Overview: Provides a range of EV charging solutions including residential and commercial chargers.
- Strengths: Wide range of charging solutions and growing network.
- Weaknesses: Still growing its market presence compared to more established competitors.

5. Greenlots (a Shell company):
- Overview: Offers EV charging solutions with a focus on sustainability and smart grid integration.
- Strengths: Backed by Shell’s resources and expertise in energy.
- Weaknesses: Potential for less focus on innovation in comparison to newer entrants.

6. Local and Emerging Competitors:
- Overview: New entrants and regional companies offering niche or innovative charging solutions.
- Strengths: Agile and innovative, with the potential to offer unique features.
- Weaknesses: Limited market presence and resources compared to larger competitors.

Advantages or differentiators

1. Unlimited Charging with PaidPlug™: Our subscription model offers seamless, unlimited access to EV charging stations at a fixed monthly rate, providing exceptional value and convenience.

2. Advanced Cybersecurity with CyberTuneUp™: We use cutting-edge AI technology to deliver real-time protection against cyber threats and comprehensive diagnostics, ensuring the security and optimal performance of your vehicle.

3. AI-Powered Remote Check-Ups: Our platform includes advanced AI systems for regular diagnostics and maintenance, detecting issues early and making real-time adjustments.

4. Seamless Integration with Renewable Energy: Charging stations are powered by renewable energy sources, supporting a sustainable future and reducing environmental impact.

5. Comprehensive Support Services: We offer full support for remote diagnostics, adjustments, and software updates, enhancing the overall user experience and ensuring continuous vehicle performance.


Unlimited charging subscriptions provide exceptional value and convenience for our customers while ensuring profitability for us. Here’s why:

1. Energy Costs in the U.S.:
- Wind Power Rate: average $0.02/kWh
- Solar Power Rate: average $0.037/kWh
- Hydro Power Rate: average $0.085/kWh
- Regular Energy Rate: average $0.1668/kWh

2. Driving an EV for 1,000 miles requires about 346 kWh of electricity:
- Cost with Regular Energy: $0.1668/kWh * 346 kWh = $57.73

- Cost with Renewable Energy: (average of wind, solar, and hydro rates)
- Wind: $0.02/kWh * 346 kWh = $6.92
- Solar: $0.037/kWh * 346 kWh = $12.80
- Hydro: $0.085/kWh * 346 kWh = $29.41
- Average Renewable Cost: ($6.92 + $12.80 + $29.41) / 3 = $16.37

By offering unlimited charging, we encourage more people to switch to EVs, supporting a greener future. This approach is profitable because it allows us to effectively manage costs through variable usage patterns, diverse pricing plans, and economies of scale.

Finance

Monthly Revenue Per Subscriber:
- Basic Plan: $49.99
- Standard Plan: $79.99
- Premium Plan: $119.99
- Platinum Plan: $159.99

Revenue Breakdown:
- Assume an equal distribution of subscribers across plans for simplicity
- Distribution: 30% Basic, 30% Standard, 20% Premium, 20% Platinum
- Weighted Average Revenue Calculation per Subscriber: $94.99
- Free Month Deduction: 1 month free for each subscriber in the first year

Year 1 Revenue:
- Total Revenue for 11 months: $10,444,900

Year 2 Revenue:
- Existing Subscribers (10,000) for 12 months: $11,399,880
- New Subscribers (50,000) for 11 months: $52,744,500
- Total Revenue: $64,144,380

Year 3 Revenue:
- Subscribers from Year 1 (10,000) for 12 months: $11,399,880
- Subscribers from Year 2 (50,000) for 12 months: $56,994,000
- New Subscribers (100,000) for 11 months: $104,489,000
- Total Revenue: $172,882,880

Business model

Electrr, Inc. offers a subscription service for unlimited EV charging through a network of stations.

1. Subscription Plans:
- Fixed monthly fees with various plan tiers.
2. Technology Integration:
- AI diagnostics and cybersecurity via a user-friendly app.
3. Revenue Streams:
- Income from subscription fees and potential partnerships.
4. Cost Management:
- Renewable energy usage and strategic partnerships reduce costs.
5. Market Expansion:
- Focus on national coverage, with plans for global growth.

Money will be spent on

To achieve our goals, we need $2,227,300 in funding for the first year, allocated as follows:

- Personnel Costs: $120,000
- Technology Development: $400,000
- Marketing: $250,000
- Operations: $300,000
- Cybersecurity & EV Experts: $500,000
- Payments to Charging Stations (for one month free): $577,300
- Miscellaneous: $80,000

Offer for investor

We invite investors to join us in revolutionizing the electric vehicle (EV) charging experience with Electrr. Our innovative approach combines unlimited charging with cutting-edge technology to offer exceptional value and growth potential. Here’s what we offer:

1. High Growth Potential: The EV market is expanding rapidly, with significant growth projected in the coming years. Electrr is positioned to capture a substantial share of this market with our subscription-based model.

2. Attractive Financial Returns: Our revenue projections show strong growth, with significant profit margins. By the end of Year 3, we anticipate capturing 4% of the U.S. EV market, generating substantial returns.

3. Unique Value Proposition: Electrr stands out with our Unlimited Charging service, advanced cybersecurity, AI-powered diagnostics, and commitment to renewable energy. Our differentiated approach ensures a competitive edge.

4. Strong Market Demand: With increasing adoption of EVs and a need for reliable, cost-effective charging solutions, Electrr is well-positioned to meet the growing demand.

5. Robust Business Model: Our subscription model ensures recurring revenue, and our focus on innovation and sustainability aligns with market trends and investor interests.

Team or Management

Risks

1. Market Risks:
- Risk: Rapid changes in technology or market demand could render our product obsolete.
- Mitigation: Regularly invest in research and development to stay ahead of technological advancements and market trends. Conduct periodic market analysis to adapt to changing consumer needs.

2. Financial Risks:
- Risk: Insufficient funding or cash flow issues could impede growth and operations.
- Mitigation: Secure diverse funding sources, including venture capital and strategic partnerships. Maintain a conservative financial plan with contingency reserves.

3. Competitive Risks:
- Risk: Competitors may offer superior products or lower prices, impacting our market share.
- Mitigation: Differentiate our offerings with unique features and exceptional customer service. Continuously monitor competitors and adjust pricing and marketing strategies as needed.

4. Operational Risks:
- Risk: Technical failures or supply chain disruptions could affect service delivery.
- Mitigation: Implement robust quality assurance processes and establish strong relationships with reliable suppliers. Develop a risk management plan to address potential disruptions.

5. Regulatory Risks:
- Risk: Changes in regulations or compliance requirements could impact operations.
- Mitigation: Stay informed about regulatory changes and ensure compliance with all relevant laws and standards. Engage with legal experts to navigate complex regulatory environments.

6. Customer Acquisition Risks:
- Risk: Difficulty in acquiring and retaining customers could hinder growth.
- Mitigation: Develop a strong marketing strategy focused on customer acquisition and retention. Use data-driven insights to optimize marketing campaigns and improve customer engagement.

Incubation/Acceleration programs accomplishment

Microsoft Founders Hub
Google for Startups
AWS Startups

Won the competition and other awards

Named Best Sustainable EV Innovation Startup 2024 by PROPTECH AWARDS.

Photos

Photo 1 - Unlimited EV charging, cybersecurity, & AI remote checkups.
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