SmartSuite

SmartSuite provides a collaborative Work Management platform that enables teams to plan, track, and manage workflows - whether it be a project, an ongoing process, or routine everyday tasks.

Market Launch: Soft launch in late 2022, followed by a formal launch in January 2023.
ARR: Achieved an ARR of $1.1 million in 2023, with the majority of this revenue generated in the last four months of the year.
$400k+ in ARR in Q1 - briing ARR to $1.5M
Customer Base: ~1,100 paying customers. On average, there are over 3,200 daily active paid users in the product.
Financing: The company has been bootstrapped by its founders. Currently raising our first round of outside capital.

Employees use, on average, 6 to 8 different products in their daily jobs.

The proliferation of easy-to-purchase “no code” point solutions - that are effective at solving specific business needs - are creating new challenges around:

Disconnected workflows
Siloed / unsecured data
Lack of visibility across the business
Decreased collaboration between teams
Fragmented access controls
Need for constant integration between products
Increased software subscription fees
Complexity in employee on / off boarding
Lack of industry compliance

A purpose built Work Management Platform that enables organizations to connect their business workflows on a single platform while facilitating integration with other core workflows and products when needed.

Our core go-to-market strategy is “Product-Led Growth” focused, leveraging the viral nature of our product to drive adoption that leads to conversion of trial users into paying customers.

Our PLG strategy is supplemented by dedicated account executives who focus on expanding existing accounts. They use data-driven insights to identify upsell and cross-sell opportunities and then engage with identified “product champions” to drive user and plan expansion.