Caarel Quality

We are vested in compliance and fostering sustainable and responsible business practices, aligning with the growing emphasis on Environmental, Social, and Governance (ESG) criteria in today's business landscape.

Our revenue growth, last year totalled to 45,000
Our customer acquisition cost is about 20%,
We have gained significant brand visibility within East African countries as well as Rwanda.

We target small, simple structured companies (SMEs) in need of ISO Certification or customized training to review, reorganize and reinvent themselves for efficiency, performance or competitive edge.
Within our area of focus, this market is over Ksh 100M ($869,565) In currency.
I anticipate we will serve over 20 SME`s firms over the next 12 months.

In 2021, while attending a horticultural expo, I was intrigued by the desire of some participants in acquiring internationally recognized standards and certification but had no knowledge on where to start from, how to go about it or are stuck and find the procedure cumbersome. From that interaction, I realized of the huge gap for many SMEs in Kenya and Africa at large who want to meet and satisfy the requirements and demands of the global market. As a solution to these businesses, I decided to set up Caarel Quality.
We provide both to individuals and businesses training and consultancy services with an emphasis on corporate risk management, quality, health and safety, and environment in line with ISO Management Systems Standards.
Our services aims to give our clientele a competitive edge through adoption of the ISO Standards in their systems to help improve and maintain an influential position in the global marketplace.

I decided to set up Caarel Quality.
We provide both to individuals and businesses training and consultancy services with an emphasis on corporate risk management, quality, health and safety, and environment in line with ISO Management Systems Standards.
Our services aims to give our clientele a competitive edge through adoption of the ISO Standards in their systems to help improve and maintain an influential position in the global marketplace.

Topquest Limited
Warisco Consulting Limited
SGS
Bureau Veritas

One of our distinctive feature is being in collaboration with Cognicert Limited, an independent Certification body in the UK as a delivering partner in Kenya. This has enabled us to differentiate ourselves from other consultants both in training and certification process.
While others only do up to implementation phase, we support and assist our clients to implement process improvement programme, impart knowledge through our tailored ISO Management system Training programme, and quality management systems in readiness for certification by an independent certification body. As per our consulting model approach, we also ensure to see through the entire process to completion until the customer receives their ISO certificate.
Through this partnership, we will be Kenya`s first consulting firm to assist SMEs acquire ISO Certification through Cognicert Limited

We have three main revenue streams:
1. Training Services : Minimum package going for USD 2,500 Per package
2. Consultancy Services - minimum package going for USD 3,500 per package
2. Auditing Service: minimum package going for USD 1,500 per package

Value Proposition:
Comprehensive auditing services tailored to environmental management systems.
Expert guidance in achieving and maintaining ISO certifications.
Customized training programs for environmental compliance.

Channels:
Online platform for service inquiries and scheduling.
Direct sales team targeting businesses and organizations.
Partnerships with industry associations and chambers of commerce.

Customer Relationships:
Personalized consultation and support throughout the auditing process.
Ongoing communication via email newsletters and webinars.
Feedback mechanisms for continuous improvement.

Revenue Streams:
One-time fees for initial auditing services.
Subscription-based models for ongoing compliance support.
Training programmes fees

Key Activities:
Auditing environmental management systems.
Developing and delivering training programs.
Staying updated on regulatory requirements.

Key Resources:
Qualified auditors and environmental consultants.
Educational materials and training modules.
IT infrastructure for online platforms.

Key Partnerships:
Certification bodies for ISO accreditation.
Industry experts for specialized training.
Software providers for digital auditing tools.

Cost Structure:
Employee salaries and benefits.
Technology and infrastructure maintenance.

Marketing and advertising expenses.
Unique Selling Proposition (USP):
"Caarel Quality: Your Partner in Sustainable Success."
"Streamlined Auditing Solutions for Environmental Excellence."
"Unlock Your Business's Potential with ISO Certification Expertise

To fully actualize our vision of being the champions of transformation of firms and personnel in Kenya and large, we are seeking Investors funds of $300,000 to assist us in covering our immediate budget necessary for implementing an E-learning Platform, acquiring human resource, licenses and office expansion In addition, the funds will help us undertake aggressive ground marketing.

300,000 in exchange for 30% shares of my company.

Cognicert Limited could in future choose to partner with more firms, we plan to dominate the market and render such a move unproductive.

Jamii Femmes

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