Exer Institute

A highly affordable and research-backed educational video-sharing platform that allows people to take charge of their future.

1.) Launched our website (https://exerinstitute.com) last year on September.
2.) Website's traffic is growing by at least 20% every month.
3.) We're compiling a list of potential content creators to create videos online.
4.) We're on target to start generating revenue in this year's first quarter.

Customer Segments:
1.) Working professionals who are upskilling and switching careers.
2.) Students in regular schools
3.) Homeschooling parents - intended for their kids

Market:
$24.56B

1.) Expensive courses and programs in MOOCs platforms
2.) Low retention rates in MOOCs platforms
3.) Difficulty to earn money in MOOCs platforms
4.) Outdated teaching quality in MOOCs platforms

1.) Design our platform around individual video topics, instead of classes, since learners hardly ever watch more than 5 videos per subject and it's too much to ask educational content creators to hope that their class would pay off their investment to create the class.
2.) Provide teaching guidelines based on the last 2 to 3 decades of research on teaching and learning.
3.) Include virtual currencies to simultaneously allow learners to gain access to priced videos and features and to help resolve content moderation.
4.) Create learning roadmaps for all college majors and certifications and jobs to allow EVERYONE the opportunity to more freely decide their future.

Competitors:
1.) Udemy
2.) Coursera
3.) edX
4.) Udacity
etc... there's a lot

1.) We're a lot more scalable.
2.) We have higher earnings per video.
3.) We have higher retention rates compared to existing competitors.
4.) Our educators can actually live off of the platform.
5.) Everything we do is backed by research, so we avoid wasting time spent on developing useless features.

Revenue model is based on user behavior.
1.) Light learners: video ads
2.) Medium learners: one-time video payments
3.) Heavy learners: $9/month subscription

1.) Onboard educational content creators and guide them to create high-quality educational videos.
2.) Advertise said educational videos to reach learners.
3.) Provide a product walkthrough to learners to ensure that they're making full use and value of the platform, in addition to providing them virtual currencies.
4.) Ask them to convert via notifications after either a period of time or after spending some amount of virtual currency.

1.) Hiring another software engineer
2.) Hiring more contractors to greatly expedite the completion of all learning roadmaps. Because we rely on this to determine which potential educational content creator to reach out to, this also increases our rate of content growth.
3.) Reaching out to parents and homeschooling parents to increase our accelerated learning sales.

Offer is negotiable and is dependent on many things.

1.) Our competitors learn about our product and they adjusts their design, but, even if they decide to do this, we have at least 2 years of runtime before they catch up.