Photo - Exer Institute
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Exer Institute

An educational video sharing platform.

USA, California
Market: Education, training
Stage of the project: Operating business

Date of last change: 25.01.2024
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Idea

A highly affordable and research-backed educational video-sharing platform that allows people to take charge of their future.

Current Status

1.) Launched our website (https://exerinstitute.com) last year on September.
2.) Website's traffic is growing by at least 20% every month.
3.) We're compiling a list of potential content creators to create videos online.
4.) We're on target to start generating revenue in this year's first quarter.

Market

Customer Segments:
1.) Working professionals who are upskilling and switching careers.
2.) Students in regular schools
3.) Homeschooling parents - intended for their kids

Market:
$24.56B

Problem or Opportunity

1.) Expensive courses and programs in MOOCs platforms
2.) Low retention rates in MOOCs platforms
3.) Difficulty to earn money in MOOCs platforms
4.) Outdated teaching quality in MOOCs platforms

Solution (product or service)

1.) Design our platform around individual video topics, instead of classes, since learners hardly ever watch more than 5 videos per subject and it's too much to ask educational content creators to hope that their class would pay off their investment to create the class.
2.) Provide teaching guidelines based on the last 2 to 3 decades of research on teaching and learning.
3.) Include virtual currencies to simultaneously allow learners to gain access to priced videos and features and to help resolve content moderation.
4.) Create learning roadmaps for all college majors and certifications and jobs to allow EVERYONE the opportunity to more freely decide their future.

Competitors

Competitors:
1.) Udemy
2.) Coursera
3.) edX
4.) Udacity
etc... there's a lot

Advantages or differentiators

1.) We're a lot more scalable.
2.) We have higher earnings per video.
3.) We have higher retention rates compared to existing competitors.
4.) Our educators can actually live off of the platform.
5.) Everything we do is backed by research, so we avoid wasting time spent on developing useless features.

Finance

Revenue model is based on user behavior.
1.) Light learners: video ads
2.) Medium learners: one-time video payments
3.) Heavy learners: $9/month subscription

Business model

1.) Onboard educational content creators and guide them to create high-quality educational videos.
2.) Advertise said educational videos to reach learners.
3.) Provide a product walkthrough to learners to ensure that they're making full use and value of the platform, in addition to providing them virtual currencies.
4.) Ask them to convert via notifications after either a period of time or after spending some amount of virtual currency.

Money will be spent on

1.) Hiring another software engineer
2.) Hiring more contractors to greatly expedite the completion of all learning roadmaps. Because we rely on this to determine which potential educational content creator to reach out to, this also increases our rate of content growth.
3.) Reaching out to parents and homeschooling parents to increase our accelerated learning sales.

Offer for investor

Offer is negotiable and is dependent on many things.

Team or Management

Risks

1.) Our competitors learn about our product and they adjusts their design, but, even if they decide to do this, we have at least 2 years of runtime before they catch up.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
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