Photo - Unreal Estate
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Unreal Estate

Proptech

USA, Washington
Market: Real estate, Services
Stage of the project: Idea or something is already done

Date of last change: 19.01.2024
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Idea

Unreal Estate is an innovative digital real estate platform aiming to streamline property transactions with tech-driven solutions, reducing fees and offering exclusive analytical insights to modernize the traditional real estate experience.

Current Status

In a growth phase, with an expanding market presence, established revenue streams, and ongoing development of partnerships and technology

Market

Customer Segments:
- Home buyers and sellers
- Property investors
- Renters, with a focus on recent university graduates moving to major cities.

Market:
The company operates in the real estate market, with a particular emphasis on the digital and tech-savvy consumer base seeking efficient and cost-effective property transaction solutions.

Problem or Opportunity

The primary problem "Unreal Estate" addresses is the complexity, inefficiency, and high costs associated with traditional real estate transactions.

Solution (product or service)

Decision : Their solution is a digital platform that simplifies these processes, reduces fees, and offers data-driven insights to enhance the customer experience in buying, selling, and renting properties.

Competitors

Competitors could include traditional real estate brokers, other proptech startups, online real estate platforms like Zillow or Redfin, and possibly financial institutions offering real estate services.

Advantages or differentiators

Unreal Estate is revolutionizing the real estate market by offering sellers a low commission rate of 2.5%, resulting in an impressive average savings of $12,000, in stark contrast to the traditional rate of 6%. Buyers also realize
significant savings through an innovative 1%-2% rebate or flat fee approach, saving them an average of $10,000+. In addition to the financial benefits, Unreal Estate significantly expedites transactions through its integrated digital solutions, demonstrating a fast average sale time of 45 days, surpassing the typical industry average of 60 days. This agility, combined with a seamless digital transaction experience, firmly positions Unreal Estate as a visionary leader in the digital transformation of the real estate market

Finance

Revenue Streams :
- Transaction fees
- Title insurance
- Cash offers,
- Mortgage servicing
- Subscription model for premium services targeted at investors

Cost Structure :
- Technology development and maintenance
- Data acquisition and analysis
- Marketing and sales
- Partner commission fees
- Customer support operations

Business model

"Unreal Estate" operates a digital platform model in the proptech sector, leveraging technology to offer streamlined real estate services with a focus on reducing traditional transaction complexities and costs.

Money will be spent on

- Marketing and Growth
- Partnerships
- Technology Development
- Research and Development
- Operational Costs

Offer for investor

Convertible notes - carry 9% interest and 20% discount on the valuation. Advisory shares - from $350k+

Team or Management

Risks

- Market Fluctuations
- Regulatory Changes
- Competition
- Partnership Dependencies
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation