d&a

d&a is a Swiss made watch, Sustainably sourced & Socially engaged.
A value proposition with a donation platform that enables people to re-connect with their core values & make a positive contribution

Launched in 2022 via an e-commerce platform in partnership with most renown NGOs: Sea shepherd, Jane Goodall Institute, World Children's Prize, etc.

making our world a better place, means dealing with fundamental issues such as climate change, war and population exodes. A context where Swiss time measurement cannot be only about displaying wealth and luxury

move from watchmaker to changemaker and launch the first swisstainable watch: Swiss made, Sustainably sourced & Socially engaged

E-commerce (B2C), with a 4.0 consumer experience, where the clients can select the NGO, close to their values, which they wish to support and d&a gives back 10% of the purchase value to this organization. It leverages NGO partners referral campaigns as well as NGO engaged celebrities’ endorsement. It builds upon UGC marketing, fueled by green awakening, civil rights movement and a growing desire to humanize digital interactions. And it provides a scalable development via the donation platform, the distribution expansion and product portfolio diversification potential.