We use an electronic trade confirmation process to shift risk and liability off the firm. This allows us to reduce our liability and overhead drastically, pay the advisors much more than any other firm, and operate in a 100% WFH environment while maintaining extreme regulatory compliance. A secondary benefit is that it improves client execution and allows us to tie comp more closely to performance. We have a Former SEC Chairman on our Board of Directors, and our CTO who is the former Global Head of Technology at State Street.
Current Status
FINRA & SEC approval, Beta launch just started.
Market
Financial Advisors and Retail Clients
Problem or Opportunity
We are removing the potential for unauthorized trading and regulation best interest violations from the asset management model. This reduces the risk of many nefarious things taking place for the clients and reduces firm liability.
Solution (product or service)
We have implemented a trade confirmation process that lets the client have the end control over all financial advisor initiated actions.
Competitors
JPM/MS/GS/BoA
Advantages or differentiators
We eliminate many of the nefarious activities that happen in the full service e BD model and tie comp more closely to performance.